---
title: 23 Consumer Reporters to Pitch for Black Friday - Blog
description: Find top consumer reporters to pitch this Black Friday. Maximize PR success with our curated list of 23 journalists ready to cover your story.
image: https://blog.onepitch.co/hubfs/Pitch%20Deck%20How%20to%20Pitch%20(Example)-1.png
---

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## 23 Consumer Reporters to Pitch for Black Friday

![23 Consumer Reporters to Pitch for Black Friday](https://blog.onepitch.co/hubfs/Pitch%20Deck%20How%20to%20Pitch%20(Example)-1.png)

[Roundups](https://blog.onepitch.co/tag/roundups) [Pitch Tips](https://blog.onepitch.co/tag/pitch-tips)

It's that time of year when products are on display! With Black Friday right around the corner and Christmas not long after, it's time to start planning who to pitch! From hotel deals to wearable gadgets, we've compiled a comprehensive list of consumer and e-commerce reporters for you to check out.

 

Here's who you should keep on your radar this holiday season:

 

## **1 - [Anna Tingley, Variety](https://variety.com/author/anna-tingley/)**

 

Anna Tingley is a writer and reporter focused on topics at the intersection of entertainment, politics, and online culture. She currently works as a full-time E-commerce Editor at Variety Magazine.

 

**Example article:** [*40 Unique Father's Day Gifts For Every Type of Dad*](https://variety.com/2024/shopping/news/fathers-day-gift-guide-1234991489/)

**X:** @​[anna (@annatingley) / X](https://x.com/annatingley)

**LinkedIn:** [Anna Tingley - E-Commerce Editor](https://www.linkedin.com/in/anna-tingley-2806a394)

Based in New York, New York.

 

## **2 -[Carol McColgin, The Hollywood Reporter](https://www.hollywoodreporter.com/author/carol-mccolgin/)**

 

Carol McColgin styles THR cover shoots, including the Oscar Actress and Emmy Drama Actresses Roundtables, which are televised on SundanceTV’s Emmy-winning “Close Up With The Hollywood Reporter” series.

 

**Example article:** [*The Coolest Holiday Gifts to Impress Every Type of Guy*](https://www.hollywoodreporter.com/lifestyle/style/hollywood-holiday-gift-guide-men-1235651869/)

**X:** [@CarolMcColgin / X](https://x.com/CarolMcColgin) 

**LinkedIn:** [Carol McColgin - Fashion & Beauty Director](https://www.linkedin.com/in/carol-mccolgin-418163140) 

Based in Los Angeles, California.

 

## **3 - [Leah Stodart, Mashable](https://mashable.com/author/leah-stodart)**

 

Leah Stodart is a Philadelphia-based Senior Shopping Reporter at Mashable where she covers essential home tech like vacuums and TVs as well as sustainable swaps and travel. 

 

**Example article: [Amazon Prime Day vs. Black Friday: When are the deals better?](https://mashable.com/article/prime-day-vs-black-friday)**

**X: [@notleah](https://twitter.com/notleah)**

**LinkedIn: [Leah Stodart](https://www.linkedin.com/in/leah-stodart-867836128)**

<https://www.linkedin.com/in/wademillward>Based in Philadelphia.

 

## **4 - [Jeanette Hurt, Forbes](https://www.forbes.com/sites/jeanettehurt/)**

 

Jeanette specializes in the intersection of culture and consumption, as she writes about drinking culture for Forbes.

 

**Example article:** [*Mother’s Day Gift Guide 2024: Beautiful Brut Bubbles*](https://www.forbes.com/sites/jeanettehurt/2024/05/07/mothers-day-gift-guide-beautiful-brut-bubbles/)

**X:** [Jeanette Hurt (@ByJeanetteHurt) / X](https://x.com/ByJeanetteHurt) 

**LinkedIn:** [Jeanette Hurt - Self-employed](https://www.linkedin.com/in/jeanette-hurt-4442aa7)

Based in Milwaukee, Wisconsin.

 

## **5 -  [Anna LaPlaca, Who What Wear](https://www.whowhatwear.com/author/anna-laplaca)**

 

Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based.

 

**Example article:** [*I Buy Whatever My Aunt Tells Me to—29 Mother's Day Gifts She's Insisting On*](https://www.whowhatwear.com/mothers-day-gifts-aunt)

**X:** [Anna LaPlaca @LaplacaAnna / X](https://x.com/LaplacaAnna) 

**LinkedIn:** [Anna LaPlaca - Editor](https://www.linkedin.com/in/anna-laplaca-588a8499) 

Based in Los Angeles, California.

 

 

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## **6 - [Henry St. Leger, NBC News](https://www.nbcnews.com/author/henry-st-leger-ncpn1299293)**

 

Henry reports on technology, games, science and mental health. He's written for The Independent, The Times, NBC News, Healthline, TechRadar, GamesRadar, Edge, iMore, Space.com, Live Science, Metro, and The Evening Standard. 

 

**Example article: [The best October Prime Day TV deals 2024: Save on Roku, Samsung and LG TVs](https://www.nbcnews.com/select/shopping/prime-day-tv-deals-october-2024-rcna173292)**

**X: [@henry\_stleger](https://x.com/henry_stleger)**

**LinkedIn: [Henry St. Leger](https://www.linkedin.com/in/henry-st-leger/)**

Based in London, England.

 

## **7 - [Ali Smith, 9To5Toys](https://9to5toys.com/author/alismithstyle/)**

 

Ali Smith is a fashion and lifestyle blogger and an editor at 9to5toys.

 

**Example article:** [Dick's Sporting Goods Father's Day Event takes up to 50% off Nike, On Cloud, Golf Clubs, more](https://9to5toys.com/2024/06/11/dicks-sporting-goods-fathers-day-event/) 

**X:** [Ali Smith (@alismithstyle) / X](https://x.com/alismithstyle) 

Based in Ohio.

 

## **8 - [Raina Mendonça, Who What Wear](https://www.whowhatwear.com/author/raina-mendonca)**

 

Raina Mendonça is an associate fashion editor on the branded content team at sister titles Who What Wear and Marie Claire. Previously, Raina was an editorial assistant at goop.com.

 

**Example article:** [16 Urban Outfitters Home Décor Picks in This Editor's Cart | Who What Wear](https://www.whowhatwear.com/living/home/home-decor-editor-picks-urban-outfitters) 

**LinkedIn:** [Raina Mendonça - Associate Fashion Editor, Branded Content - Who What Wear, Marie Claire, Homes & Gardens, Livingetc - Future | LinkedIn](https://www.linkedin.com/in/raina-mendon%C3%A7a-2981951a5) 

Based in Los Angeles, California

 

## **9 - [Antonio G. Di Benedetto, The Verge](https://www.theverge.com/authors/antonio-g-di-benedetto)**

 

Antonio is a commerce writer for The Verge, covering tech deals and trying to save you \[and himself\] money.

 

**Example article:** [The best Prime Day tech deals under $25 - The Verge](https://www.theverge.com/2024/7/16/24198756/amazon-prime-day-tech-deals-under-25-cheap-gifts-accessories) 

**X:** [Antonio G. Di Benedetto  @SuperAntonio64 / X](https://x.com/SuperAntonio64) 

**LinkedIn:** [Antonio Di Benedetto - Commerce/Deals Writer - The Verge | LinkedIn](https://www.linkedin.com/in/antonio-di-benedetto-84b30168) 

Based in New York City, New York.

 

## **10 - [Megan Slack, Homes & Gardens](https://www.homesandgardens.com/author/megan-slack)**

 

Megan is the Head of Celebrity Style News at Homes & Gardens. She first joined Future Plc as a News Writer across their interiors titles, including Livingetc and Real Homes, before becoming H&G's News Editor in April 2022. She now leads the Celebrity/ News team.

 

**Example article:** [Reese Witherspoon 'loves to give' these gifts at Christmas | Homes & Gardens](https://www.homesandgardens.com/celebrity-style/reese-witherspoon-holiday-gift-guide) 

**X:** [Megan Slack @Meganxbs / X](https://x.com/Meganxbs) 

**LinkedIn:** [Megan Slack - Future | LinkedIn](https://www.linkedin.com/in/megan-slack) 

Based in London.

 

## **11 - [Lori Keong, GQ Magazine](https://www.gq.com/contributor/lori-keong)**

 

Lori Keong is a Freelance writer and editor who's based in Brooklyn, New York.

 

**Example article:** [The Best Gifts for Mom to Solidify Your Place as Her Favorite Child](https://www.gq.com/story/best-gifts-for-mom) 

**X:** [Jake Kring-Schreifels (@jakeks19) / X](https://x.com/jakeks19) 

**LinkedIn:** [Lori Keong - Editorial | LinkedIn](https://www.linkedin.com/in/lori-keong-1b296926) 

Based in New York City Metropolitan Area.

 

## **12 -  [Rylee Johnston, Billboard](https://www.billboard.com/author/rylee-johnston/)**

 

Support VP of Commerce and Digital Editorial Director in developing a commerce content strategy during weekly team meetings.

 

**Example article: [*Sephora’s Makeup Must Haves Set Features - Best Gifts*](https://www.billboard.com/culture/product-recommendations/sephora-makeup-must-haves-set-where-to-buy-1235787173/)**

**X:** [Rylee @ryej23 / X](https://x.com/ryej23) 

**LinkedIn:** [Rylee Johnston - Billboard | LinkedIn](https://www.linkedin.com/in/rylee-johnston) 

Based in New York.

 

## **13 - [Casey DelBasso, Good Morning America](https://www.goodmorningamerica.com/author/Casey_DelBasso)**

 

As a digital journalist for Good Morning America, Casey creates positive human connections through impactful storytelling.

 

**Example article:** [Shop gift ideas inspired by the release of Taylor Swift's 'The Tortured Poets Department' - Good Morning America](https://www.goodmorningamerica.com/shop/story/best-gifts-taylor-swift-fans-104882828) 

**X:** [ Casey DelBasso @caseydelbasso / X](https://x.com/caseydelbasso) 

**LinkedIn:** [Casey DelBasso - In-arena Host - Bridgeport Islanders | LinkedIn](https://www.linkedin.com/in/caseydelbasso) 

Based in New York, New York.

 

## **14 - [Lauren Anderson, Woman's World](https://www.womansworld.com/posts/author/landerson)**

 

Lauren is the Affiliate Commerce Editor for Woman’s World and First for Women. In the past, Lauren has covered reality TV, lifestyle, shopping, and culture.

 

**Example article:** [Gift Ideas by Price: Gifts Under $100, $75, $50, and $25 (Plus Stocking Stuffers)!](https://www.womansworld.com/shopping/gift-ideas-by-price) 

**X:** [𝕃.𝔸. 🫧 @laurennnderson / X](https://x.com/laurennnderson) 

**LinkedIn:** [Lauren Anderson - a360media | LinkedIn](https://www.linkedin.com/in/laurenmarieanderson) 

Based in Philadelphia, Pennsylvania.

 

## **15 - [Mia Mercado, The Cut](https://www.thecut.com/author/mia-mercado/)**

 

Mia Mercado is a Cut contributor who covers internet nonsense.

 

**Example article:** [The Best Celebrity Holiday Gift Guides](https://www.thecut.com/2023/11/the-best-celebrity-holiday-gift-guides-of-2023.html) 

**X:**[Mia Mercado (@miamarket) / X](https://x.com/miamarket) 

**LinkedIn:** [Mia M. - Freelance Writer - Various Publications | LinkedIn](https://www.linkedin.com/in/miamercadowrites) 

Based in Kansas City, Kansas.

 

## **16 - [Stan Horaczek, Popular Science](https://www.popsci.com/authors/stan-horaczek/)**

 

Stan Horaczek is the executive gear editor at Popular Science. He oversees a team of gear-obsessed writers and editors dedicated to finding and featuring the newest, best, and most innovative gadgets on the market and beyond.

 

**Example article:** [The best last-minute Father's Day gifts to say, "Thanks, Dad!" | PopSci](https://www.popsci.com/reviews/best-fathers-day-gifts/) 

**X:** [Stan Horaczek (@stanhoraczek) / X](https://x.com/stanhoraczek) 

**LinkedIn:** [Stan Horaczek - Recurrent Ventures | LinkedIn](https://www.linkedin.com/in/stanhoraczek)

Based in Schenectady, New York.

 

## **17 - [Candice Helfand-Rogers, The Story Exchange](https://thestoryexchange.org/author/candice-leigh-helfand/)**

 

Candice Helfand-Rogers has worked as a journalist for some of the largest news organizations in the country over the course of her career, including CBS Local News and The Star-Ledger.

 

**Example article:** [These 13 Holiday Gifts Will Bring Us Back Together](https://thestoryexchange.org/2023-holiday-gift-guide-women-owned-businesses/) 

**LinkedIn:** [Candice Helfand-Rogers - The Story Exchange | LinkedIn](https://www.linkedin.com/in/candice-helfand-rogers-7587b410) 

Based in Brooklyn, New York.

 

## **18 - [Justin Fenner, Robb Report](https://robbreport.com/author/justin-fenner/)**

 

Justin Fenner is Robb Report’s senior editor. He's been covering style, grooming and watches for over a decade, traveling across the world to examine how these topics intersect with the broader culture.

 

**Example article:** [The 10 Best Anti-Aging Serums for Men, From Retinoids to Wrinkle Smoothers](https://robbreport.com/style/grooming/gallery/best-anti-aging-serums-1235793053/) 

**X:**[Justin Fenner @justinfenner / X](https://x.com/justinfenner) 

**LinkedIn:** [Justin Fenner - Robb Report | LinkedIn](https://www.linkedin.com/in/justinfenner) 

Based in Harlem, New York City.

 

## **19 - [Simon Jary, Macworld](https://www.macworld.com/author/sj)**

 

Simon was Editor of Macworld from the dark days of 1995 to the triumphant return of Steve Jobs and the launch of the iPhone. His desk is a test bench for tech accessories, from USB-C and Thunderbolt docks to chargers, batteries, Powerline adaptors and Fitbits.

 

**Example article:** [The everything gift guide for Mac users | Macworld](https://www.macworld.com/article/2160643/gift-guide-mac-sleeves-cables-chargers-storage-hubs.html) 

**X:** [Simon Jary @simonjary / X](https://x.com/simonjary) 

**LinkedIn:** [**Simon Jary - IDG (International Data Group) | LinkedIn**](https://www.linkedin.com/in/simonjary)

Based in New York, New York.

 

## **20 - [Krystin Arneson, SFGATE](https://www.sfgate.com/author/krystin-arneson/)**

 

Krystin Arneson is a freelance writer and editor based in Europe (and frequently elsewhere). When not covering shopping, she's writing about travel, wine, or culture.

 

**Example article:** [Our favorite product releases this week: Hill House Home, Tommy John, Ilia and more](https://www.cnn.com/cnn-underscored/reviews/best-product-launches-2024-05-17) 

**X:** [Krystin Arneson @krystinarneson / X](https://x.com/krystinarneson) 

**LinkedIn:** [Krystin Arneson - Writer and Editor - National Geographic, BBC, Condé Nast Traveler, CNN Underscored, etc. | LinkedIn](https://www.linkedin.com/in/krystinarneson) 

Based in Valencia, Valencian Community, Spain.

 

## **21 - [Charlie Colville, Country & Town House](https://www.countryandtownhouse.com/author/charlie-colville)**

 

Charlie is Country & Town House's Online Style Writer.

 

**Example article:** [Father's Day 2024: Gift Ideas For Dad - Style](https://www.countryandtownhouse.com/style/fathers-day-gift-guide-2024/) 

**X:** [Charlie Colville  @CharlieColville / X](https://x.com/charliecolville) (private to public) 

**LinkedIn:** [Charlie C.  (She/Her) Online Writer at Country & Town House | LinkedIn](https://www.linkedin.com/in/charlie-c-ba5927155/) 

Based in London.

 

## **22 - [Paula Conway, Forbes](https://www.forbes.com/sites/paulaconway/)**

 

A freelance contributor to Forbes.com, writing exclusively about the travel and leisure pursuits of the 1 Percent.

 

**Example article:** [Father’s Day Gift Guide 2024: Chic Socks For Dads Who Travel](https://www.forbes.com/sites/paulaconway/2024/06/06/fathers-day-gift-guide-2024chic-socks-for-dads-who-travel/) 

**X:** [Conway Confidential @CONWAYCONF / X](https://x.com/conwayconf) 

**LinkedIn:** [Paula Conway - Westport, Connecticut, United States | Professional Profile | LinkedIn](https://www.linkedin.com/in/paulaconway) 

Based in New York City.

 

## **23 - [Yusra Siddiqui, Who What Wear](https://www.whowhatwear.com/author/yusra-siddiqui)**

 

Yusra Siddiqui found her way to the team after graduating from LIM College in 2020 with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, Nylon, and Allure.

 

**Example article:** [WWW's Guide to Wedding Gifts: 29 Picks That They'll Definitely Thank You For](https://www.whowhatwear.com/chic-wedding-gifts) 

**X:**[Yusra Siddiqui  @thatgirlyusra / X](https://x.com/thatgirlyusra) (private to public) 

**Linkedin:** [Yusra Siddiqui - Associate Fashion Editor - Clique Brands | LinkedIn](https://www.linkedin.com/in/yusra-siddiqui-816254139)  

Based in New York City.

 

If you’ve made it this far—congratulations! You now have 23 new consumer journalists to pitch.

 

 

 

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