Summer may be just beginning, but for savvy publicists and brands, it’s already time to think Back to School. Editorial calendars fill up fast, and the best placements go to those who pitch early—well before backpacks hit shelves and lunchbox tips start trending.
To help you stay ahead of the curve (and the deadlines), we’ve rounded up four journalists who are go-tos for Back to School coverage. Keep them on your radar—and in your inbox—as you shape your seasonal stories.
P.S. You can download the whole list of 30+ journalists on OnePitch by creating an account here! Not ready to start using OnePitch? Join our Slack Community with thousands of publicists and PR professionals for only $15 a month. Apply to join here.
Role: Senior Editor for Commerce, Reviews
About: Cat Bowen has been covering parenting and home for over a decade. At Best Products, she has tested hundreds of products for parents and for the home, often spending dozens of hours per product to ensure her reviews are accurate and informative. Prior to joining the team, she was at Romper where she covered everything from breastfeeding to child sleep habits to abortion rights access. You can find her work on Bustle, Romper, and more. Cat is a bit of an intellectual magpie and perpetual student, most recently receiving a graduate degree in gender studies where she examined a topic that vexes so many — pockets in women’s clothing.
Recent or Relevant Coverage: These Back-to-School Deals for August 2024 Are So Good, You’ll Want to Stock Up
Socials: Instagram
Location: New York, NY
Role: Contributor
About: Geoff is a lifestyle journalist and copywriter chasing after great stories from his home base of Portland, OR. When he's not testing out the latest and greatest gear, you can find him cheering on his beloved Portland Timbers or cooking up something great on the cast-iron skillet in the kitchen.
Recent or Relevant Coverage: Back-to-School Must-Haves
Socials: LinkedIn
Location: Hillsboro, OR
Join the club today!
Role: Editorial Assistant
About: Anna Tingley is a writer and reporter specializing in the intersection of entertainment, politics, and Gen-Z culture. Her work has been featured in prominent outlets such as The Washington Post, Elle, Variety, Billboard, Teen Vogue, Nylon, and Input Magazine, among others. Currently, Anna serves as a full-time Ecommerce Editor at Variety, where she continues to explore and report on the evolving landscape of culture and media.
Recent or Relevant Coverage: The Absolute Best Back-to-School Deals to Shop Right Now: From Macbook Pros to JBL Speakers
Socials: LinkedIn
Location: New York, NY
Role: Associate Editor
About: Lauren Gruber is an associate commerce editor at Hearst Magazines, where she writes for publications like Good Housekeeping, Cosmopolitan, Prevention, Country Living, House Beautiful, and more. She has over four years of professional experience covering a variety of lifestyle topics from home to fashion, with an advanced background in beauty and fragrance. When she’s not researching the most worthy Prime Day deals or hands-on testing all the latest perfume launches, Lauren is probably hanging out with her cat Serafina or flexing her AMC A-List membership at the movie theater.
Recent or Relevant Coverage: Amazon’s Epic Back-To-School Sale Is Here — With Deals Starting at $2
Socials: LinkedIn
Location: New York, NY
Don't forget: if you want to see a larger list of journalists like these one, click here to get the list for free on OnePitch!
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