HLTH 2025 is set to bring together leaders across healthcare, technology, and policy for one of the biggest industry events of the year. With more than 150 journalists expected, PR pros have a huge opportunity to get their stories in front of the right people.
If you’re planning your media strategy, pitching the right reporters can make all the difference. Below, we’ve highlighted five journalists covering healthcare, health tech, and policy who should be on your list before HLTH 2025.
Role: Senior Writer
About: Anastassia covers health equity, policy, and healthcare disruption for FierceHealthcare. Her reporting digs into how regulatory and business changes impact providers, patients, and payers.
Recent or Relevant Coverage: HLTH 2024 recap: 5 notable trends spotted by reporters
Socials: Twitter
Location: New York, NY
Role: Reporter
About: Ashley reports for CNBC on the intersection of healthcare, business, and technology. She frequently covers digital health, corporate healthcare moves, and the strategies of major players entering the health space.
Recent or Relevant Coverage: HLTH 2024: Tech companies head to Las Vegas to show off their healthcare chops
Socials: Twitter
Location: New York, NY
Role: Reporter
About: Emily writes for Healthcare Dive, focusing on hospitals, payer-provider relationships, and digital transformation. Her stories often look at how financial and policy pressures are shaping health systems.
Recent or Relevant Coverage: HLTH 2024 coverage — payer and provider innovations
Socials: Twitter
Location: Chicago, IL
Role: Senior Writer
About: Paige covers insurers, providers, and healthcare policy at FierceHealthcare. She writes on how the industry adapts to evolving benefits strategies, regulatory changes, and new models of care.
Recent or Relevant Coverage: HLTH24: Employers still in an 'experimental' mode on benefits
Socials: Twitter
Location: State College, PA
Role: Reporter
About: Marissa reports for MedCity News, with a focus on health tech startups, digital health innovation, and venture funding. She often highlights emerging players and the technologies reshaping healthcare.
Recent or Relevant Coverage: Tuva Health Launches with $5M to Clean Messy Healthcare Data
Socials: Twitter
Location: Greater Chicago Area
HLTH 2025 will be a media-heavy event, and your best chance of standing out is by sending tailored, beat-specific pitches to the journalists who matter most. Anastassia, Ashley, Emily, Paige, and Marissa each bring a unique perspective to the industry and will be on the lookout for stories that connect to their coverage areas.
Want to make your outreach stronger? Check out these resources:
With HLTH 2025 right around the corner, now’s the time to prepare your pitches, refine your media list, and get in front of these key reporters.