Valentine's Day is just around the corner, and for PR professionals, it’s the perfect moment to pitch stories that captivate readers with themes of love, indulgence, and connection.

Whether you're spotlighting romantic dining experiences, unique gifts, or heartwarming campaigns, targeting the right journalists is key to landing coverage that resonates. To help you navigate the season of love, we’ve curated a list of 7 standout journalists known for their coverage of lifestyle, food, and culture—perfect for your Valentine's Day pitches.

P.S. You can download the whole list of 30+ journalists on OnePitch by creating a free account here!

1 - Danielle Directo-Meston, The Hollywood Reporter

Role: E-Commerce Writer

About: Danielle Directo-Meston is The Hollywood Reporter's first in-house E-Commerce Writer. She covers fashion, beauty, wellness and lifestyle, and she previously contributed to THR as a freelancer before joining full-time in 2021. She also has bylines on RollingStone.com, Curbed LA, MyDomaine, Where LA magazine, LAist and other online and print outlets.

Recent Coverage: 33 Top-Tier Gift Cards for Everyone on Your Last-Minute Holiday List (Plus the Best Deals)

Socials: Instagram, LinkedIn

Location: Los Angeles, CA

2 - Katie McPherson, Romper

Role: Associate Lifestyle Editor
About: Katie McPherson is the associate editor of lifestyle for Romper, where she edits and reports on all things lifestyle, pregnancy, parenting, and products. She edits and oversees Romper’s Had to Share series, which highlights the holy grail products that Romper editors and contributors swear by.

Recent Coverage: Romper Toy Box 2024
Socials: LinkedIn
Location: Jacksonville, FL

3 - Arielle Avila, The Strategist

Role: Writer
About: Arielle Avila is a writer at the Strategist covering wardrobe basics, beauty and personal care.

Recent Coverage: The Beauty Staples We’re Bringing Into 2025

Socials: Instagram, X
Location: Brooklyn, NY

4 - Jacorey Moon, Us Weekly

Role: Weekend Commerce Writer
About: Jacorey Moon is a Weekend Commerce Writer for Us Weekly and an online shopping connoisseur with a penchant for fashion, beauty and home items.

Recent Coverage: 12 Handbags That Will Carry You Through January and Beyond in 2025
Socials: Instagram, LinkedIn
Location: Atlanta, GA

5 -  Lauren Anderson, Woman's World

Role: SEO Commerce Editor
About: Lauren is the Affiliate Commerce Editor for Woman’s World and First for Women. In the past, Lauren has covered reality TV, lifestyle, shopping, and culture for outlets like Netflix Life, Page Six, Collider, Popsugar, and Showbiz Cheat Sheet, but she has always been an avid shopper. She loves reviewing products that make life easier or better in some way and sharing them with Woman’s World readers!

Recent Coverage: Cyber Monday Is Here With More Amazing Deals From Amazon, Apple, and More
Socials: Instagram
Location: Philadelphia, PA

Want a list of 30+ writers to pitch for Valentine's Day?

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6 - Terri Robertson, Country Living

Role: Digital Senior Editor
About: Terri Robertson is the Senior Editor, Digital, at Country Living, where she shares her lifelong love of homes, gardens, down-home cooking, and antiques.

Recent Coverage: 115 Best Couples' Instagram Captions and Quotes for All Your Favorite Photos Together

Location: Birmingham, AL

7 - Morgan Halberg, Observer

Role: Lifestyle and Travel Editor
About: Morgan Halberg, Lifestyle and Travel Editor at Observer, has also served as a Real Estate Reporter and Senior Lifestyle Writer. Previously, Morgan was a freelance reporter for Bauer Media Group, interned at Peter Thomas Roth Clinical Skin Care, and taught at The East Harlem School. A Barnard College graduate, Morgan holds a B.A. in American Studies.

Recent Coverage: Jet Set: Holiday Gifts for the Traveler
Socials: Instagram, X,
Location: New York, NY

Don't forget: if you want to see a larger list of journalists like these one, click here to get the list for free on OnePitch!

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