South by Southwest (SXSW) is right around the corner, and with it comes the annual convergence of music, film, technology, and culture in Austin, Texas. Known for its dynamic panels, groundbreaking product launches, and unforgettable performances, SXSW is where creators, innovators, and storytellers come to connect and shine.

In the spirit of this incredible event, we've rounded up 7 journalists to watch—writers and reporters who are shaping the narrative in their industries and beyond. Whether they’re covering the latest tech advancements, exploring cultural trends, or capturing the energy of live music, these journalists are set to make waves at SXSW.

Keep an eye on their work as we gear up for one of the most exciting festivals of the year!

P.S. You can download the whole list of 30+ journalists on OnePitch by creating a free account here!

1 - Adam B. Vary, Variety

Role: Senior Entertainment Writer

About: Adam B. Vary is a senior entertainment writer covering the business of genre storytelling and fandom across movies, television and streaming platforms. He joined Variety in 2019, after seven years at BuzzFeed News and six years at Entertainment Weekly.

Relevant Coverage: SXSW 2025 Lineup: Seth Rogen’s ‘The Studio,’ Jenna Ortega Comedy ‘Death of a Unicorn,’ Nicole Kidman Thriller ‘Holland’ Among World Premieres

Socials: Instagram, LinkedIn

Location: Los Angeles, CA

2 - Justin Curto, Vulture

Role: Music News Writer

About: Justin Curto has covered music, TV, and celebrity for Vulture since 2020. He covers music news, legal developments, celebrity gossip, and reality TV. Skilled in fact-based reporting, stylish features, sharp analysis, and lighthearted blog posts, his work spans interviews with musicians, professors, government officials, and drag queens.

Recent Coverage: SXSW Will No Longer Work With the U.S. Army or Defense Contractors
Socials: LinkedIn
Location: New York, NY

3 - Kory Grow, Rolling Stone

Role: Senior Writer
About: Kory Grow joined Rolling Stone's staff in 2014 and reports on music, movies, TV and culture. He also writes reviews, news and criticism. Previously, he wrote for Revolver, Spin, Guitar World, The Village Voice and other publications. During his time at Rolling Stone, he's interviewed Ozzy Osbourne in his dressing room, Metallica in their tuning room, David Lynch behind a replica of Twin Peaks' Red Room and David Gilmour in a trailer behind the amphitheater at Pompeii.

Recent Coverage: SXSW, Texas Gov. Greg Abbott Spar Over Military Sponsorship

Socials: Instagram, X
Location: New York, NY

4 - Mia Galuppo, The Hollywood Reporter

Role: Film Writer
About: Mia Galuppo is a Film Writer at The Hollywood Reporter, where she covers independent and studio filmmaking. Mia's work has also appeared in GQ, Vice, and California Sunday Magazine, among other publications. Mia is a graduate of the University of Southern California's School of Cinematic Arts.

Recent Coverage: Anne Hathaway Movie ‘The Idea of You’ to Close SXSW
Socials: LinkedIn
Location: Los Angeles, CA

5 -  Noor Al-Sibai, Futurism

Role: Senior Staff Writer
About: Noor Al-Sibai is a senior staff writer at Futurism, journalist, media theorist, and researcher with over a decade of experience in online media. Based in Brooklyn, she specializes in SEO, media relations, international reporting, and storytelling. She holds a B.S. in Mass Communication from the University of North Carolina at Asheville.

Recent Coverage: SXSW Audience Loudly Boos Video About How AI Is Awesome
Socials: LinkedIn
Location: Brooklyn, NY

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6 - Bryan C. Parker, Austin Monthly

Role: Executive Editor
About: Bryan C. Parker is a freelance writer and photographer living in Austin. He has written about music, sports, and culture for outlets such as Rolling Stone, Texas Monthly, SFGate, Consequence, and others.

Recent Coverage: Key Trends and Takeaways from SXSW 2024

Location: Austin, TX

7 - Carys Anderson, The Austin Chronicle

Role: Music and Culture Editor
About: Carys Anderson moved from Nowhere, DFW to Austin in 2017 to study journalism at the University of Texas. She began writing for The Austin Chronicle in 2021 and joined its full-time staff in 2023, where she covers music and culture.

Recent Coverage: U.S. Army Won’t Sponsor South by Southwest in 2025
Socials: Instagram, X
Location: Austin, TX

Don't forget: if you want to see a larger list of journalists like these one, click here to get the list for free on OnePitch!

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