While common, newsletters as a PR tool should not be overlooked. Newsletters are written and sent to engaged audiences and can be a powerful way to get your client or company brand exposure. 

And as with everything in PR, successful pitching is an art form. Crafting a compelling pitch requires finesse, strategy, and a deep understanding of the target audience. 

Here are seven tips to help PR professionals successfully pitch their company or client in a newsletter:

Research is key

Subscribe to the newsletters you are pitching and read them daily (or weekly if that is how often they come out). Make sure you understand the newsletter’s niche, audience demographics, and editorial style. Keep track of what they select to cover and how they orient their information to speak to their readers’ preferences. This is critical for you to understand who the target reporter is and how to tailor your pitch. 

Personalization or bust

Avoid generic, one-size-fits-all pitches. Address the editor by name and demonstrate a genuine understanding of their content. Reference specific articles or topics that resonate with your pitch, showing that you've invested time in getting to know their publication. Our community significantly agrees with this step:

Craft a compelling subject line

The subject line is your first impression, so make it count. A concise, attention-grabbing subject line can significantly increase the chances of your email being opened. Our community advised pitching a newsletter the same as you would a reporter, giving each element of your pitch the same attention to detail. 

Clear and concise messaging

Highlight value

Demonstrate your story's value to the newsletter's readership. Explain how your pitch addresses a problem, offers insights, or provides actionable takeaways. Showcase the benefits subscribers will gain from engaging with your content.

Provide supporting resources

To bolster your credibility, offer additional resources such as data, research, or expert quotes that back up your pitch. Editors appreciate well-rounded pitches with solid sources, making their decision to feature your content easier.

Have a defined call to action (CTA)

Make sure to conclude your pitch with a clear ask or next step. The first time you pitch a newsletter, you may seek an introduction, but if you already have a relationship with the editor, this may be the time to directly ask for inclusion in the next newsletter. Either way, be very clear with what you are asking. 

And lastly, remember that pitching a newsletter is a two-way street. Just as you're seeking to place your content, the newsletter is seeking quality, engaging material for its subscribers. Approach the process with professionalism, respect for the editor's time, and a collaborative mindset.

OnePitch, an integrated PR tool, empowers PR and communications professionals to find relevant journalists, pitch their stories, track meaningful results, and manage important conversations. This platform serves more than 1,100 of the PR industry's top professionals from companies, including ARPR, Codeword, The Fletcher Group, Fractl, Canva, Envato, and others.

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Want to explore opportunities to expand your outreach efforts? Check out how OnePitch can help you identify and track the right list of journalists to pitch simply by uploading your initial pitch or press release.