Artificial intelligence is no longer a “nice to have” in public relations. It’s the backbone of faster pitching, better storytelling, stronger relationships, and measurable results.
From drafting emails in seconds to turning meetings into searchable notes and transforming LinkedIn into a lead engine, AI is helping PR pros spend less time on busywork and more time on strategy and relationships.
Below are the AI tools modern PR teams are using right now to streamline workflows, increase coverage opportunities, and stay ahead of the media cycle.
Today’s PR workflows include:
AI tools help automate repetitive tasks and improve productivity, with technologies like transcription and meeting intelligence increasing collaboration and reducing manual note-taking.
The result: more time for strategy, creativity, and relationship building.
Best for: Pitch creation, media targeting, and journalist insights
PR pros live and die by the pitch. OnePitch’s AI tools help you:
Instead of guessing what might resonate, you’re pitching with data-backed confidence.
Why it matters: AI-assisted pitching increases relevance and improves response rates, helping PR teams land coverage faster.
Best for: Media outreach, inbox triage, follow-ups
Superhuman uses AI to:
For PR teams managing dozens of journalist conversations daily, this means faster responses and zero missed opportunities.
PR use case: Quickly craft personalized follow-ups after pitching or interviews.
Best for: Media newsletters, owned content, audience engagement
beehiiv’s AI writing tools help PR pros:
As owned media becomes more important for brand storytelling, AI helps teams scale without sacrificing quality.
PR use case: Turn coverage wins into engaging newsletters in minutes.
Best for: Social content creation and brand voice consistency
Blaze AI helps PR teams:
PR use case: Transform earned media coverage into LinkedIn, X, and Instagram content instantly.
Best for: Executive visibility and thought leadership
Supergrow helps professionals:
PR use case: Support executives with consistent LinkedIn visibility tied to media coverage and industry trends.
Best for: Leadership alignment, client strategy meetings, campaign planning, and executive visibility
Ambient is a purpose-built AI assistant designed to support leadership teams by capturing meeting context, organizing decisions, and ensuring follow-through.
Instead of simply recording calls, Ambient prepares agendas, captures notes, generates follow-ups, and connects insights across meetings, email, and chat to keep initiatives moving forward.
It functions like an AI teammate for executive operations, helping teams stay aligned and execute faster.
Why PR leaders and agencies love it:
Ambient can also deliver daily briefings and AI-generated follow-ups to ensure accountability and progress between meetings.
PR use case: Ensure everyone leaves strategy meetings aligned on messaging, timelines, and deliverables.
Best for: Media interviews, client calls, live events, and on-the-go note capture
PLAUD AI combines a physical AI recorder with a companion app that transcribes and organizes conversations automatically.
With one press, it records meetings, phone calls, and interviews, then converts audio into structured notes, summaries, and key takeaways.
Why PR pros love it:
Newer devices and apps can even detect key moments and prioritize them during transcription, helping users focus on what matters most.
PR use case: Record media briefings, media trainings, and client calls while staying fully present in the conversation.
Best for: Drafting emails, pitches, notes, and content hands-free
Wispr Flow converts spoken words into clean, polished writing across any app, helping users communicate faster and more efficiently.
Unlike basic dictation tools, it refines grammar, formatting, and tone automatically, turning natural speech into professional-ready text.
Why PR pros love it:
PR use case: Brain-dump a pitch idea while walking, and have it instantly transformed into a polished email draft.
Here’s what a modern AI-powered PR workflow looks like:
Research & Targeting
→ OnePitch surfaces relevant journalists
Pitch Creation & Outreach
→ OnePitch gets your reporter email info
→ Superhuman accelerates email responses
Content & Amplification
→ Blaze AI creates social posts
→ beehiiv AI builds newsletters
→ Supergrow supports executive thought leadership
Meetings & Interviews
→ Ambient AI records notes
→ Wispr transcribes conversations
→ PLAUD summarizes insights
The result: way less manual work, and way more impact.
When evaluating AI tools, look for:
✔ workflow integration
✔ time savings and automation
✔ accuracy and reliability
✔ scalability for growing teams
✔ ability to enhance, not replace, human relationships
AI works best when it supports creativity and connection, not when it replaces it.
The future of PR belongs to professionals who embrace AI to work faster, think bigger, and communicate more effectively.
AI won’t replace relationships, storytelling, or intuition, but it will eliminate busywork, reveal insights, and unlock new opportunities for coverage and visibility.
And in a media landscape moving at lightning speed, this makes all the difference.
Fill out the form below to subscribe to our newsletter and receive emails with the top blogs from The TypeBar!3