[00:07:33] BB: Yeah, okay. Got it, got it. What are your favorite pitches?

[00:07:39] DO: My favorite pitches are ones that really hook me with a good subject line that reads like a story with a subject line is the headline, even. Yeah. Like, bonus points if it's like. Like, if you read our site or things that I've written or that colleagues have written in the wellness section. Yeah, if you frame it that way, I will. I'm way more inclined to look into it, I would say. I think if you. If we worked together before, you can be way more free to kind of just like, do whatever you want. Because I'll recognize the name.

[00:07:50] DO: Yeah. Like, bonus points if it's like. Like, if you read our site or things that I've written or that colleagues have written in the wellness section. Yeah, if you frame it that way, I will. I'm way more inclined to look into it, I would say. I think if you. If we worked together before, you can be way more free to kind of just like, do whatever you want. Because I'll recognize the name.

[00:08:12] BB: Yeah.

[00:08:13] DO: But if it's. If we have not worked together, like, I think it needs to really engage me.

[00:08:20] BB: Okay. Really engage him. Really get you. Okay. And then in the meat of the email, what do you like to see? Do you like to see? And we talk about this in our short, rapid fire, but, like, bullet points. You want attachments, you want. What do you want in there?

[00:08:35] DO: I want short and sweet. I want, like, maybe, like, a paragraph or two. Keep it short, get to the point, and then if I'm interested, I will follow up, like, the simplest as possible. And please, like, that. Don't call an email, like, in quick succession, either. I find that to be just. It's too much.

[00:08:56] BB: It's unbecoming.

[00:08:58] DO: And also, I would say, like, don't text unless we've established that that's, like, cool to follow up via text.