[0:01:41] BB: First off, I think this is important in the context for here, but I also ask it pretty much of all the outlets I now speak to. How would you describe the coverage of Sports Business Journal? Not too many people see that. 

[0:01:55] IMH: Yeah. That was pretty, pretty easy, right? We are a B2B publication at the end of the day, a trade publication, trade magazine. We specialize in exactly what the first words of our publication name are, sports business. What I tell people pretty much, if I ever go talk to them is like we care about the real minutia of how sports business works, whether it's like the technology side, whether it's like the facility side, you name it, right? If it involves sports and it involves money, that's where we want to be. That's the SPJ in a big nutshell. 

[0:02:21] BB: That's like the tagline that involves sports and it involves money. That's us. All right. Like it. Now, specifically to your beat, which I haven't seen like this level of specification before agencies and labor. What is that encompass? Is it like the labor of the sports stadiums or is it the labor of the sports talent or all of the above? 

[0:02:40] IMH: The labor portion relates specifically to like the players associations. So, like the NBA players union, NFL players union, right, and connecting with all of these guys and talking about the issues that they're all going through. Mind you, I still just arrived at this beat three months ago, so like that part of the beat, we're very much still forming out. But I think the hope of it is that in the future, I'll be connected with a bunch of the people, the agencies that is within that space that can help talk to all the players who can speak on any number of issues that they're dealing with within the union that will hopefully advance like their positioning and their narrative. Again, they try to get more rights from the NFL or the NBA, their respective leagues. 

[0:03:11] BB: Yeah. Ooh, this must be a fascinating beat. What have you learned so far since it's been only a few months? 

[0:03:19] IMH: Oh, man. 

[0:03:19] BB: That surprised to you. 

[0:03:20] IMH: I guess the one thing that has really jumped out of me, whether it's on the agencies or the labor side is just how, and this is, I guess more of an SPJ related thing, is just how much we are like a – we care about how much the sausage gets made, right, like very, very often I will bump into like PR or like sources where I go and interview them and then they're talking and then they go, oh, that's really boring and you wouldn't want to know about that. Then I'm like, “No, no, no, I'm trying. That's exactly where I'm at.” So many times, I have to like real people back and be like, “No, like tell me.” The most boring thing in the world, because that's what I care about. Even if it doesn't make it to a story, I can at least keep this in mind for the future. That's been funny to learn about.