---
title: "Coffee with a Journalist: Zach Wichter, USA Today - Blog"
description: Our guest this week on the Coffee with a Journalist podcast is Zach Wichter from USA Today. Zach is a consumer travel reporter focusing on...
image: https://blog.onepitch.co/hubfs/CWJ-EPISODE-148-Zach-Wichter-USA-Today-FEATURED-IMAGE-1.jpg
---

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## Coffee with a Journalist: Zach Wichter, USA Today

![Coffee with a Journalist: Zach Wichter, USA Today](https://blog.onepitch.co/hubfs/CWJ-EPISODE-148-Zach-Wichter-USA-Today-FEATURED-IMAGE-1.jpg)

[Media Insights](https://blog.onepitch.co/tag/media-insights)

[Zach Wichter](https://www.usatoday.com/staff/7620683001/zach-wichter/) is the consumer travel reporter for USA Today. Zach [***covers***](https://www.usatoday.com/staff/7620683001/zach-wichter/) travel, primarily writing about and focusing on airlines and aviation.

During the podcast episode, Zach shares more about his process for responding to pitches, the best ways to approach him with an embargoed pitch, how he’s managed to build close relationships with sources, and more.

Follow Zach Wichter on *[**Twitter**](https://twitter.com/zlwichter)*, [***LinkedIn***](https://www.linkedin.com/in/zlwichter/), and [***Instagram***](https://www.instagram.com/zlwichter/).

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