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Free AI Tools for Public Relations: 9 ChatGPTs Every PR Pro Needs

Written by OnePitch | Aug 20, 2025 7:00:00 AM

If you work in PR, you know the hustle: endless pitching, researching journalists, tracking trends, and trying to get the perfect story into the perfect inbox at the perfect time.

 

Now imagine having nine personal assistants who can help with all of that, and they work 24/7.

 

That’s exactly what we built with our free OnePitch GPT suite. These AI-powered tools are made for publicists, PR teams, and agencies who want to save time, land more coverage, and actually enjoy the pitching process again.

 

Best part? They’re free.

 

Fill out the form at the bottom of this page and we’ll email you all nine GPTs so you can start using them instantly.

 

 

Meet Your Free PR AI Toolkit

 

Here’s what’s inside:

 

1. Pitch Builder

Your “start from scratch” BFF. Just tell it who you’re pitching, what the story is, and why it matters.  It’ll craft a journalist-ready pitch that feels personal, relevant, and compelling.

 

2. Pitch Feedback Assistant

Think of this as your brutally honest (but loving) pitch editor. Drop in your draft and it’ll give you targeted suggestions based on the journalist’s beat, style, and recent work, plus ideas for stronger subject lines and hooks.

 

3. Article Analysis

Ever wonder why a certain story got picked up? This tool breaks down tone, structure, and trends so you can learn from what works, and apply it to your own pitches.

 

4. Journalist Pitch Tips

Stop guessing what a journalist wants. This GPT analyzes their past stories, style, and interests so you can pitch them exactly the way they like to be approached.

 

5. Outlet Analysis

Not all media outlets are created equal. This tool tells you an outlet’s audience, tone, and editorial focus so you can send your story to the right place the first time.

 

6. PR Strategy Builder

Drop in your website URL and watch it turn into a fully baked PR strategy, complete with pitch angles, target journalists, suggested outlets, and measurable goals.

 

7. Counter-Competitor Strategy Builder

Reverse-engineer your competitor’s PR strategy and create a 30-day plan to position yourself ahead of them, with story ideas and outlet suggestions they haven’t tapped yet.

 

8. Newsjacking Strategist

Breaking news? Trending hashtag? This GPT finds the hottest stories in your space, identifies the journalists covering them, and suggests pitch angles so you can get in fast.

 

9. Pitch Planning Strategist

Never miss a PR opportunity again. This one surfaces upcoming seasonal events, cultural moments, and industry happenings, plus tips on who covered them last year.

 

How to Use Them Together

 

We recommend starting with PR Strategy Builder to lay your foundation or Newsjacking Strategist if you’re reacting to something trending right now. From there:

  1. Use Pitch Builder to draft your pitch.

  2. Run it through Pitch Feedback Assistant for fine-tuning.

  3. Use Journalist Pitch Tips and Outlet Analysis to perfect your targeting.

  4. Keep Pitch Planning Strategist handy for proactive campaign ideas year-round.

 

Why They’re Free

At OnePitch, our goal is to make PR more efficient and accessible, whether you’re a solo publicist or leading a large agency team. These GPTs are our way of giving you tools that cut through the noise and actually help you land coverage.

 

Get All 9 Free AI PR Tools

Want them? Just fill out the form below, and we’ll email you the full suite so you can start using them today.

 

Pro Tip: Pair these GPTs with your existing PR workflow in OnePitch and watch how much time you save on research, writing, and strategy.