Pitches That Placed: How to Pitch Series B Funding to TechCrunch

On this week’s Pitches That Placed, we’re highlighting a pitch that landed an exclusive in TechCrunch to propel the company's expansion of medical devices. Let’s see why this pitch worked:

Let’s take a look at the actual pitch that placed: 

Subject line: Exclusive for 11/1: Cybersecurity firm raises $25M to secure the world's 10 million medical devices

Hi _____,

I have an exclusive story for 11/1 that I wanted to run by you. Here's the gist:

--_____, a leading provider of cybersecurity for medical devices, will announce a $XXM Series B fund led by _____ and _____ Innovation on Nov. 1.

--With an average of 10-15 medical devices per patient bed, there are about 10-15 million medical devices in U.S. hospitals today, all of which pose a serious cybersecurity risk to patient safety, indicating an urgent need for security. 

--Spokespeople: Chief Security Strategist, _____, a seasoned industry executive with 30+ years of experience in the space and author of the only medical device cybersecurity textbook for engineers, as well as VP of Regulatory Strategy, _____, who was former cybersecurity program manager at the U.S. Food & Drug Administration (FDA).

--TechCrunch covered _____'s last raise in 2019. There has been a lot of regulatory movement from the FDA since then, which both spokespeople can discuss. 

May I share the release and set up an interview this week? Let me know if you'd like to consider this exclusive -thanks! 

Our PR bestie explains why it worked:

• “Pitch was direct and to the point, highlighting only any info the reporter would find relevant."
  
• “A clear 'why this matters' was stated."
• "Addressed previous coverage this client received in TechCrunch, which editors at the pub appreciate."

Want to pitch 46 other journalists at TechCrunch?

Click below to sign up for OnePitch and use these insights in your next pitch!

________

From reports to partnership announcements, we have all the tips you need for pitching TechCrunch. See more examples of pitches that landed on The TypeBar.

Do you have a pitch that landed your client exceptional coverage that you want to highlight? Email us at info@onepitch.co with your pitch and 3-5 reasons why you believe it worked.

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