In public relations, the name of the game is always to work smarter and not harder. Efficiency is a key skill for PRos to master in their comms work, but can sometimes feel hard to come by when juggling other demands that come with sourcing reporters, pitching, getting a client’s name out there, and everything in between. 

What if we shared that it just got easier than ever to keep track of target reporters, their latest and greatest coverage, as well as new folks that might be relevant to reach out to based on your media list activity? 

This isn’t a dream - we’ve just made this wish come true with our latest OnePitch product launch: Media Glances! 

Our goal in creating Media Glances is to help you streamline your PR process, allowing you to spend more time focusing on building relationships and crafting compelling pitches, and less time bogged down in the minutiae. 

With this new update, staying on top of media trends and identifying new opportunities has never been simpler. We want to help you say goodbye to the days of scattered spreadsheets and missed opportunities, and hello to a more efficient and effective approach to public relations.

Without further ado, and drumroll please, we’re excited to offer an inside look at this newest offering, aimed at giving you the power and tools you need to navigate the ever-evolving media landscape with ease and precision (while saving you time, to boot!).

Taking a Closer Glance at Media Glances

Media Glances are designed to be digestible and easy to action on. At your fingertips, you’ll have a curated list of new reporters to consider that our tech put together based on your past media list activity. Did you recently save a lot of beauty reporters? Media Glances then might offer you folks with related beats like lifestyle and fashion. 

In addition, instead of constantly pressing command R to refresh on a reporter’s coverage page to view their latest article, Media Glances arrives straight to your inbox to deliver their most recent and relevant work on a digital silver platter. This way, you can stay informed and proactive without constantly monitoring individual pages. 

Media Glances allows the information you need to come straight to you, further freeing up your valuable time to focus on strategic efforts like building and nurturing your media relationships. Think of this offering as a tenacious assistant that anticipates your needs and ensures you're always one step ahead in your PR game. 

Want Media Glances to land in your inbox daily? Here’s how to do it:

1. Click here to create an account on OnePitch.
2. Submit a pitch, press release, or byline to find journalists who cover the news you have to share. You can also use the search feature to find journalists you’ve previously worked with.
3. Save relevant journalists to media lists within OnePitch.
4. Check your inbox daily to see other similar journalists you may have missed in your efforts.

It's that simple! We're excited to see how our community benefits from this new offering. 

______

Want more blogs like this with tips and tricks on getting the most out of OnePitch?

Sign up for our newsletter below: