In today’s fast-paced media landscape, capturing a journalist’s attention can feel like you're lost in the crowd. Are you struggling to turn a pitch into coverage? We asked our community to share real-life examples of pitches that placed and their take on why they worked.

What can you start incorporating into your pitches today? Here are some key takeaways:

• Stay informed about current news cycles
• Share relevant information and credible sources
• Keep your pitches concise

Want to learn more? Check out these four pitch examples that landed media coverage.

Example Pitch – U.S. News Real Estate

The pitch: 

Subject line: FL condo crisis data for FL market story

X - If this helps for your FL market story, here's data from Miami luxury real estate brokerage ISG World’s latest Miami Report that reveals a South Florida condo market flooded with aging units as owners – including those that can’t afford the six-figure special assessments – scramble to sell before stringent regulations passed in the wake of the 2021 Surfside condo collapse take effect at the end of the year.

This, as condo buyouts from developers have become more difficult following a recent appeals court ruling in Florida.

Key findings include:
- Active condo listings have surged from 8,000 to over 20,000 year-over-year
- Nearly 90% of these listings are for units 30+ years old
- Older condos (30+ years) have depreciated 19% since 2023, while newer units (<10 years) appreciated 9%
- ISG’s quarterly report is one of the most sought-after analyses of the forces shaping real estate in South Florida.
- The link to the report is here: https://issuu.com/isgworld/docs/miami_report_presentation

I can connect you with ISG World if you want to discuss the findings of this report in case it's helpful for that piece.
 

Why Adam believes it worked:

• Targeted and Precise Subject Line: The subject line for this HARO/Connectively request offered a clear, concise summary of the nature of the Florida condo crisis. We effectively gained the reporters’s attention and set appropriate expectations with the data and its relevance to their story (Florida real estate market spotlight).
• Concise and Data-Driven Content: The pitch prioritized brevity while delivering relevant insights from a credible source (ISG World's Miami Report) on the Florida condo market response to recent regulatory changes. Our client provided such rich data that we simply let the numbers speak for themselves.
• Transparent and Accessible Information: We included a direct link to the full report and provided all necessary details upfront to empower the journalist to decide whether they wanted to pursue an interview.
  

Example Pitch – Realtor.com

The pitch: 

Subject line: Tim Walz’s #1 Home Maintenance Tip 

Hi X,

Yesterday, VP candidate Tim Walz declared in this hilariously “dad” interview: “The most neglected part of home ownership is the gutters” and ““I try not to be judgmental on people, but when I see a well-tended gutter, it says a lot about somebody.”

We’re just as surprised as you that Walz is this passionate about gutters.

Want to keep yours looking (vice) presidential? Chris Counahan, home improvement expert at LeafFilter, can discuss the importance of keeping your gutters clear this fall, how gutter guards can keep your family safe and the damages that come with unkempt gutters.

Interested in connecting?
 

Why Shannon believes it worked:

• Using Humor Works: The entertaining approach immediately resonated by weaving in a lighthearted narrative around a trending topic, making it easy for the reporter to see its appeal and relevance.
• The Power of Timeliness: Newsjacking played a huge role in the success of our pitch. The strategic blend between our client and the recent story gave the reporter an edge to include our client’s quote and thought-leadership. 
  
  

Example Pitch – WorkLife

The pitch: 

Subject line: Employee wellness costs rising: how to address HR’s pain points

Hi Tony,

A recent Indeed analysis found that 59% of US job postings feature at least one employer-provided benefit, up over 20% from 2020. However, employer healthcare costs are expected to rise 9% next year, putting HR leaders in a difficult position: how can they prioritize benefits while offsetting accelerating costs?

I’m wondering if you’re interested in speaking with Dave Werry, co-founder, president & COO at Well and former VP of Business Strategy for Aetna, to discuss what HR decision makers should be considering ahead of the new year, including:

- What AI can and can’t help with
- The pandemic caused an influx of wellness perks, but now those siloed and costly solutions are problematic
- The key to cost-effective wellness programs: scalable personalization

Let me know if you’d like to set up a call next week–thank you!
 

Why Julian believes it worked:

• Expert Resource: The pitch sources multiple recent data points and positions our client as an expert resource
• Concise Communication: The body of the pitch is short and sweet and delivers impactful information in just three sentences
• Strong Conclusion: Our succinct bullet points led to a powerful exeuctive quote in the article that perfectly aligned with our messaging
  

Example Pitch – CNBC

The pitch: 

Subject line: Private equity in NFL & CFB

Hey X,

Hope you are well. Arta Finance, a digital wealth management platform, is closely following the NFL’s decision to allow Private Equity to invest in the teams. Head of Private Investments Tracy Gallagher is available to discuss this topic. She can share insights on the decision, its implications for investors, and any ripple effects it may have on college sports.

Thanks,
X
 

Why Max believes it worked:

• Straightforward and Clear Offer: There's no "fluff" or corporate messaging. The pitch presents the the news/topic, introduced the spokesperson, and outlined their availability and expertise in just a few sentences
• Timely and Relevant: Quick action was taken as soon as the news of this topic broke.  We offered it to reporters who we knew would be interested in this topic and could be planning to write about it.

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