Media outreach can feel like a guessing game, especially when inboxes are crowded and timelines are tight. That’s exactly why we created the OnePitch 2025 Pitch Bible — a free, practical e-book designed to help publicists build stronger relationships with journalists and land more impactful coverage. Whether you're a team of one, part of a growing startup, or working within a large agency, this guide breaks down what actually works in today’s media landscape.
We’ve interviewed over 200 top-tier journalists from some of the most well-known outlets to better understand how they like to be pitched, what turns them off, and what makes a pitch stand out. Inside, you'll find breakdowns of real-life pitches (the good, the bad, and the painfully awkward), subject lines that successfully led to stories, follow-up tips that feel natural, and templates you can use right away. We’ve also included exclusive video clips from Coffee with a Journalist interviews that offer unfiltered insights straight from reporters themselves.
This isn’t another fluffy guide filled with vague advice. It’s a practical, easy-to-use resource built to help you pitch with purpose, sharpen your outreach strategy, and ultimately, get better results. If you’re ready to level up your pitching game, the Pitch Bible is a great place to start.
How OnePitch Helps You Get it Right
At OnePitch, we’ve taken these insights from journalists and woven them into everything we do. From crafting the perfect pitch templates to ensuring our users have the tools they need to connect meaningfully with journalists, our approach is rooted in real conversations with the people who receive pitches every day. When you work with OnePitch, you’re not just guessing what journalists want—you’re backed by the insights of over 200+ interviews with industry leaders.
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Within this group, you can expect invites to helpful events, impactful conversations, and access to a group of PRos to bounce ideas off of and get your questions answered.
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