If your clients touch the creator economy, gaming, or entertainment space, you’ll want to know how to pitch Alexander Lee, Senior Media and Entertainment Reporter at Digiday.

His reporting dives into how creators, publishers, and platforms make money, build audiences, and navigate new technologies, from Twitch and YouTube to the metaverse. Alexander has become one of Digiday’s go-to voices on the business of digital storytelling, and this guide will help you understand exactly how to reach him.

P.S. We are also hosting him on our Pitch Palooza session on 10/14 where he will be reviewing pitches and answering questions. Want to join? Click below to sign up:

Ready to download the guide? Fill out the form below or keep on reading to get a bit more info on Alexander and what he covers: 

Who is Alexander Lee? 

• Senior Media and Entertainment Reporter at Digiday

• Covers the creator economy, gaming, and digital media landscape

• Focuses on how creators, publishers, and platforms make money and build audiences

• Explores emerging tech like the metaverse, blockchain, and esports

• Based in New York City

Why Download the Pitch Guide

If you work with creators, brands, or platforms in the media and entertainment space, you’ll want to know how to pitch Alexander Lee.

He’s one of Digiday’s leading voices on the business of creators and the intersection of gaming, digital media, and brand partnerships. Our full Pitch Guide breaks down:

• His pitching preferences and what he expects in outreach

• The story types and formats that perform best with his beat

• Common pitfalls to avoid (and how to make your email stand out)

This guide is a must-read if you’re trying to land coverage around the creator economy or gaming industry.

Alexander Lee's Key Takeaways for PR Pros

• Keep it short: Pitches over 500 words are too long! Get to the point fast.

• Stay business-minded: Alexander wants stories that explain how creators and platforms make money or innovate, not just fluff or influencer news.

• Limit follow-ups: One follow-up only. If he’s interested, he’ll get back to you.

• Go direct: Skip the cute subject lines; a clear, direct approach works best.

• Focus on substance: Bring data, insight, or a new angle on creator monetization, gaming trends, or virtual spaces.

Want to know exactly how Alexander likes to receive pitches, and what he’ll ignore Download the full Pitch Guide below:

Want to Learn More?

If you found this guide helpful, explore more from the OnePitch blog to sharpen your pitching strategy:

• Pitch Guide: Sarah Sluis, AdExchanger — Tips on pitching one of ad tech’s most respected editors.

• Pitch Guide: Kimeko McCoy, Digiday — Insights on connecting with reporters covering media, marketing, and creative storytelling.

• 5 Elements Every Media Pitch Should Include — A quick checklist to make every pitch land better.