If you are pitching stories in the gaming world, you will want to know how to reach Alex Lee, Lead News Writer at GamesBeat.

Alex covers the business of gaming and the biggest industry shifts across studios, platforms, and creator-led ecosystems. He previously spent four years at Digiday covering gaming, esports, and the creator economy, and he is known for sharp, market moving reporting that connects games, entertainment, and tech.

Ready to download the guide? Fill out the form below or keep on reading to get a bit more info on Alexander and what he covers: 

Who is Alexander Lee? 

• Lead News Writer at GamesBeat

• Covers the business of gaming across studios, platforms, and creator ecosystems

• Previously covered gaming, esports, and creators at Digiday

• Known for timely reporting tied to real industry shifts

• Based in New York

Why Download the Pitch Guide

Alex’s inbox is full of pitches that loosely reference gaming without a clear hook. If you want to earn coverage, your pitch needs to show why the story is timely, what changed, and why it matters right now for the gaming industry.

Our full Pitch Guide is built from direct journalist feedback and includes:

• How Alex evaluates story relevance and what makes a pitch timely

• The types of hooks that make a story easier to cover

• Tips for pitching exclusives, proprietary data, and access

• How to clearly position spokespeople and availability

If you pitch gaming companies, creator platforms, AI tools, or entertainment brands entering gaming, this guide is a must have.

Alexander Lee's Key Takeaways for PR Pros

• Explain why now: Tell him what has changed, launched, or become newly relevant.

• Tie clearly to gaming: If you reference gaming, be specific about how it connects. Vague mentions do not work.

• Build on his past coverage: Showing how your story aligns with themes he has already written about helps him see the fit quickly.

• Use specific examples: If you mention communities, fandom, or creator playbooks, explain exactly what that looks like in practice.

• Exclusivity helps: Exclusive interviews, early access, and proprietary data help justify coverage.

• Announcements create hooks: New partnerships, funding, programs, or strong data points make a story easier to cover.

• Be clear on spokespeople: Share who is available to speak, ideally both leadership and those directly impacted.

Want the full breakdown of Alex’s pitching preferences, the stories he is most interested in, and what makes a pitch stand out? Download the full Pitch Guide below:

Want to Learn More?

If you found this guide helpful, explore more from the OnePitch blog to sharpen your pitching strategy:

• Pitch Guide: Sarah Sluis, AdExchanger — Tips on pitching one of ad tech’s most respected editors.

• Pitch Guide: Kimeko McCoy, Digiday — Insights on connecting with reporters covering media, marketing, and creative storytelling.

• 5 Elements Every Media Pitch Should Include — A quick checklist to make every pitch land better.