At OnePitch, we believe that the key to successful media outreach starts with understanding journalists—their beats, preferences, and what truly makes a pitch stand out. That’s why we created Pitch Palooza, an exclusive opportunity for our Pitch Posse community to receive live, unfiltered feedback from top-tier journalists.

Each session, a featured journalist takes the stage to review real pitches from our members, offering direct insights into what works, what doesn’t, and how to break through the noise. It’s a rare, behind-the-scenes look at how journalists evaluate PR outreach—something you won’t find anywhere else.

We’re hosting our next Pitch Palooza with David Oliver, the Deputy Wellness Editor at USA Today, where he’ll share his insights on what makes a pitch compelling and how PR pros can craft stories that truly resonate with him and his audience.

To help you prepare, we’ve put together a Pitch Guide covering everything you need to know before reaching out to David.

Want access to this guide and future Pitch Palooza sessions? Join our community to stay in the loop and get exclusive insights from top journalists!

Here's What You'll Find in David Oliver's Pitch Guide:

• David’s best contact information
• His pitching preferences (tone, format, and subject lines that work)
• The best time to pitch him
• Types of stories he’s most interested in covering
• Common pitching mistakes to avoid
  

How OnePitch Helps You Get it Right

At OnePitch, we’ve taken these insights from journalists and woven them into everything we do. From crafting the perfect pitch templates to ensuring our users have the tools they need to connect meaningfully with journalists, our approach is rooted in real conversations with the people who receive pitches every day. When you work with OnePitch, you’re not just guessing what journalists want—you’re backed by the insights of over 200+ interviews with industry leaders.

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