Pitch Guide: Erica Sloan, SELF

If you pitch in the health, fitness, or wellness space, you will want to know how to reach Erica Sloan, Health Editor at SELF.

Erica focuses on service-driven coverage across fitness, wellness, health conditions, mental health, and shopping. Her work is centered on helping readers, especially women, make informed and realistic decisions about their health through expert-backed guidance and accessible language.

Ready to download the guide? Fill out the form below or keep on reading to get a bit more info on Alexander and what he covers: 

Who is Erica Sloan? 

• Health Editor at SELF
• Covers fitness, wellness, mental health, chronic conditions, and health shopping
• Focused on service driven journalism with actionable takeaways
• Prioritizes expert backed, evidence based reporting
• Writes for women looking for realistic, practical health guidance

Why Download the Pitch Guide

SELF is not the place for fluffy wellness trends or product hype. Erica wants clear, service focused stories that genuinely help readers improve their daily lives.

Our full Pitch Guide breaks down:

• How to frame health and fitness stories with real takeaways
• Why credentials and medical expertise must be included up front
• What makes a shopping pitch stand out versus getting ignored
• How to align your angle with SELF’s women focused audience

If you pitch health experts, fitness brands, wellness products, or mental health resources, this guide will help you position your outreach the right way.

Erica Sloan's Key Takeaways for PR Pros

• Service first: Always explain how your product, expert, or insight helps readers in their everyday lives.
• Lead with credentials: Include medical titles and qualifications immediately, especially for health and wellness topics.
• Be clear and direct: Say exactly what you are pitching, why it matters, and who is available to speak.
• Explain why now: If a trend is gaining traction, explain what problem it solves and why it is relevant today.
• Skip the hype: Avoid buzzwords, exaggerated claims, or miracle framing. Evidence and realism win.
• Shopping needs substance: Products should be tested, reviewed, or clearly differentiated. Random product drops do not land.
• Respect timing: Pitch seasonal angles a few weeks early. One thoughtful follow up is fine.

Want the full breakdown of Erica’s pitching preferences, timing tips, and detailed story angles that resonate at SELF? Download the full Pitch Guide below:

Want to Learn More?

If you found this guide helpful, explore more from the OnePitch blog to sharpen your pitching strategy:

• Pitch Guide: Sarah Sluis, AdExchanger — Tips on pitching one of ad tech’s most respected editors.

• Pitch Guide: Kimeko McCoy, Digiday — Insights on connecting with reporters covering media, marketing, and creative storytelling.

• 5 Elements Every Media Pitch Should Include — A quick checklist to make every pitch land better.