Pitch Guide Prep: Cole Claybourn, U.S. News & World Report

Pitch Guide Prep: Cole Claybourn, U.S. News & World Report
Media Insights

When you’re pitching journalists, knowing what they actually want in their inbox can save you from getting ignored (or worse, deleted). That’s why we created our Pitch Guide series: your go-to resource for insider tips straight from the reporters themselves.

 

This edition features Cole Claybourn, an Education Reporter at U.S. News & World Report, covering higher education and everything from undergrad admissions to MBA applications.

 

Who is Cole Claybourn?

  • Role: Education Reporter

  • Outlet: U.S. News & World Report

  • Based in: Bowling Green, KY

  • Specialties: Higher education reporting with a focus on admissions trends

Cole has become a go-to voice on the shifting landscape of higher education. If your clients touch on topics like college admissions, accessibility, or trends in MBA programs, Cole is someone worth having on your radar.

 

Why Download the Pitch Guide

Want to know things like:

  • Does Cole prefer bullet points or paragraphs?

  • How long is too long for a pitch?

  • When’s the best time to land in his inbox?

  • How many follow-ups is too many?

  • What topics does he absolutely not want to see?

 

We’ve put it all together in a downloadable Pitch Guide PDF—so you’ll know exactly how to tailor your outreach and avoid the common mistakes that send pitches straight to the trash.

 

Fill out the form below to download your guide:

 

 

 

Want access to this guide and future Pitch Palooza sessions? Join our community to stay in the loop and get exclusive insights from top journalists!


 

 

How OnePitch Helps You Get it Right

 

At OnePitch, we’ve taken these insights from journalists and woven them into everything we do. From crafting the perfect pitch templates to ensuring our users have the tools they need to connect meaningfully with journalists, our approach is rooted in real conversations with the people who receive pitches every day. When you work with OnePitch, you’re not just guessing what journalists want, you’re backed by the insights of over 200+ interviews with industry leaders.

 

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Want to join OnePitch's Community?

 

Become a member of our Pitch Posse by filling out the registration form below to submit your application!

 

Within this group, you can expect invites to helpful events, impactful conversations, and access to a group of PRos to bounce ideas off of and get your questions answered.

 

Here's more of a breakdown:

  • Monthly Pitch Paloozas: Join us as we bring on top-tier journalists to review your pitches live and answer any questions you have. Previous journalists have been Mia Maguire at The Daily Beast and Terry Stanley at Adweek.
  • Monthly Coffee Hours: Sit in as we bring on brilliant publicists and journalists to discuss trending topics, how-tos, and top tips. Topics we've previously discussed have been on crafting compelling pitches and how to best work with freelance journalists (from a freelancer himself).
  • Weekly Office Hours: A weekly optional Zoom workshop to help with any OnePitch or PR questions.
  • Exclusive Invites: Get first dibs on in-person events that we host.

 

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