Pitching a journalist who covers crypto and fintech isn’t easy. These beats move fast, the stories are complex, and inboxes are overflowing with irrelevant pitches. That’s why our Pitch Guide series exists—to help PR pros understand how to reach the right reporters, the right way.

And the best part? You don’t just have to read about it, you can attend this Pitch Palooza session for free. Leo Schwartz will be joining us live to review real pitches, share what works, and answer questions.

👉 Register here to attend Leo’s free Pitch Palooza session

This edition of the Pitch Guide spotlights Leo Schwartz, a Senior Writer at Fortune, where he covers the future of money, fintech, crypto, venture capital, and financial regulation. He also pens the Monday edition of the Fortune Crypto newsletter, “Proof of State.” If you’re working with clients in fintech or digital assets, Leo should be high on your list and so should this guide (you can download by filling out the form below).

Who is Leo Schwartz?

• Role: Senior Writer

• Outlet: Fortune

• Beat: Future of Money: covering fintech, crypto, venture capital, and financial regulation

• Specialties: Financial technology, crypto trends, VC deals, regulation, and global money movement

• Newsletter: Proof of State (Fortune Crypto)

• Socials: @leomschwartz on X

Leo’s reporting connects the dots between emerging technologies and the systems that govern them. He’s broken stories on regulation, fraud, and the venture firms funding the next generation of fintech startups.

Why Download the Pitch Guide

Want to know things like:

• Does Leo prefer quick bullet points or a more detailed pitch?

• How many follow-ups is too many?

• What topics get his attention and which ones don’t belong in his inbox?

• When is the best time to pitch him?

• Does he prefer phone, video, or email?

All of this (and more) is inside our Pitch Guide. Instead of guessing, you’ll know exactly how to approach Leo and tailor your outreach so it lands.

Download the guide by filling out the form below:

Key Takeaways for PR Pros

Leo’s beat is fast-moving, and he values efficiency. PR pros should:

• Keep pitches short, clear, and relevant.

• Stick to his coverage areas (fintech, crypto, venture, regulation).

• Avoid sending off-topic pitches or spamming with multiple follow-ups.

• Build a relationship—credibility matters as much as the story.

Pitching a journalist like Leo Schwartz means understanding the fast-moving world of fintech, crypto, and venture—and respecting the way he likes to work. The good news? You don’t have to guess.

You can hear it directly from Leo himself at our upcoming Pitch Palooza session, which is free to attend this month. He’ll review real pitches live, share what stands out in his inbox, and answer your questions on the spot.

This guide is part of our growing Pitch Guide series, created to help PR pros better understand how different journalists like to be pitched. From education reporters to fintech writers, each guide gives you a behind-the-scenes look at what lands and what doesn’t.

Download the Pitch Guide for Leo Schwartz today, and explore the rest of the series to sharpen your outreach and build stronger media relationships.