Sign In
×

    The TypeBar

    Pitch Guide: Sissi Cao, Observer

    Sissi Cao is a business reporter for Observer. Previously, she covered institutional finance for Trusted Insight. She is a graduate from the University of Maryland and is originally from Shanghai, China. 

    Within this guide, learn Sissi's takeaways on how to pitch her, including:

    • The differentiator for video vs. phone interviews
    • Exactly how many words she wants in pitches
    • The downfall to mid-day pitches

    Click the button below to download the guide and gain access to her full array of pitching tips and notes!

    Download Guide

     

    ________

     

    For more great 1:1 conversations with journalists from top-tier outlets, subscribe to the Coffee with a Journalist podcast to get the latest episode drops. Also, don’t forget to follow us on Twitter for other updates on our newest PR tips, tools, and best practices.

    Want more tips from journalists?

    Fill out the form below to subscribe to Coffee with a Journalist and receive weekly emails highlighting reporters, journalists, and editors and their individual pitching preferences.

     

    Want 290% More

    Press Coverage?

    OnePitch radically simplifies the process of getting the perfect press coverage for your brand. Wanna try it out?

    New call-to-action

    Newsletter Form

    Recent Posts

    About Us

    OnePitch was created by a handful of
    tech-savvy publicists and journalists
    who believe that the PR industry is
    long overdue for some innovation.
    We’re changing this with OnePitch.

    #quitbitchingaboutpitching