If you’ve ever pulled a journalist’s email only to find out they’ve changed beats, switched outlets, or left journalism altogether, you already know the pain of outdated media databases.
That’s exactly why we decided to completely reshape the way OnePitch's database operates from the ground up.
The new OnePitch media database is powered by real-time technology that updates every 15 minutes — 96 times per day, or four times per hour. It’s accurate, fast, and built for the pace of the modern news cycle.
Want to be the first to try it out once we launch in the next few weeks? Fill out the form below to get on the launch list, so you can be notified the second we drop it:
Let’s be honest, traditional PR software hasn’t kept up with how fast the media moves. Old media databases refresh once a day, maybe once a week. That means the journalist you’re pitching today could’ve moved to a new outlet yesterday.
For PR pros, that leads to wasted time, bad pitches, and missed opportunities. After countless conversations, our users told us the same thing:
They wanted current articles, not ones from last quarter.
They needed journalist scores that reflect recent coverage.
They craved insights into what reporters are actually writing about today.
So we listened, went to the drawing board, and built exactly that.
The new system is powered by a state-of-the-art AI crawler connected to a large language model (LLM) that sifts through hundreds of thousands of data points in real-time.
Every 15 minutes, it scans the web for new and updated journalist data, including names, roles, bios, locations, social links, and verified emails. That information then flows through a verification system and an email validation engine before reaching a human review team for final accuracy checks. Real-time checks are also made when users build media lists via pitches, Similar Media, or conduct a search of a journalist or article.
The result?
Every journalist and outlet profile is refreshed with the latest articles.
Titles, publishing dates, and text are cleaned and verified by AI, then verified by humans.
Search results and recommendations pull live data in real-time, not from a static database snapshot.
It’s a mix of automation, human oversight, and smart technology that all work together to give you access to the most accurate data in PR.
Experience the only media database that moves as fast as the news.
Build lists, find journalists, and pitch smarter with OnePitch.
Sign up below to be the first to be notified when we release in the next few weeks:
You shouldn’t have to wonder if your media list is still valid.
Now, when you search or build lists in OnePitch, you’re seeing journalists and outlets with the most up-to-date information available across digital/print, broadcast TV, and newsletters.
That means:
Better accuracy: Reach the right person on the first try.
Smarter targeting: Build lists based on real, recent coverage.
More relevance: Know what reporters are writing about this week, not last quarter.
For agencies, it means faster research and better results across every client campaign.
For freelancers, it’s a shortcut to powerful, data-driven PR outreach without paying for bloated tools.
And for in-house teams, it’s peace of mind that your media relationships are always rooted in truth.
| Feature | Traditional Databases | OnePitch |
|---|---|---|
| Update Frequency | Daily / Weekly / Monthly | Every 15 minutes |
| Data Verification | Manual or delayed | AI + Human Review |
| Article Tracking | Partial or outdated | Real-time and continuous |
| Accuracy | Inconsistent | Continuously verified |
| Cost | Expensive, complex | Affordable, fast, and reliable |
Most PR tools brag about having millions of contacts — but if half of those are outdated, what’s the point? We believe quality beats quantity every time.
With OnePitch, you can build and manage media lists that stay accurate without lifting a finger.
Search by topic, outlet, journalist, or keyword and get real-time results.
As the news evolves, your data evolves with it. No waiting for manual updates or refresh cycles. You’ll even see the newest articles directly on journalist and outlet profiles, so you can identify relevant angles faster.
This is only the beginning. We’re expanding our real-time database to include broadcast TV and newsletters, giving PR pros access to even more channels and voices.
We’re also introducing deeper AI-powered insights that help identify trending coverage, newsjacking opportunities, and emerging journalists, before they hit everyone else’s radar.
The goal? To make OnePitch the most accurate, dynamic, and useful media database in PR software.