Each month, we host journalists on our virtual event series, called Pitch Palooza's, which are exclusive, live pitch review sessions for the OnePitch community. Our journalist guests share real-time feedback on PR pitches and talk about what works, what doesn’t, and how to craft pitches that actually land coverage.
Our community members, also called The Pitch Posse, get priority access to these events (and the ability to submit pitches for review), plus ongoing support, expert advice, and insider tips to refine their pitching game. Want in? Join the Pitch Posse today to connect with a community of PR pros dedicated to smarter, more strategic media outreach.
We’ve been lucky to host incredible journalists in past Pitch Paloozas, including reporters and editors from Fast Company, TechCrunch, Forbes, and more. Each session brings unique perspectives from different beats, helping PR pros tailor their approach for various industries.
Our latest Pitch Palooza was a masterclass in effective media outreach, featuring Cherlynn Low, Deputy Editor at Engadget. With nearly a decade of experience covering consumer tech, Cherlynn shared invaluable insights into what makes a pitch stand out—and what sends it straight to the archives.
Here are the key takeaways:
First impressions count, and your subject line can make or break whether an editor even opens your email. Cherlynn’s advice:
Cherlynn shared actual screenshots of her inbox, emphasizing how quickly editors assess incoming pitches. The lesson? Your pitch needs to stand out in seconds while remaining professional. Watch more below:
Editors don’t have time to sift through long-winded emails. Here’s how to make your pitch more effective:
Join our Pitch Posse for exclusive access to Pitch Palooza and the chance to have your pitch critiqued in real-time. Apply now by filling out the registration form below!
Following up is necessary—but there’s a fine line between persistence and spam. Cherlynn’s recommendations:
Perhaps the most important takeaway? Relationships matter. Cherlynn reinforced that PR pros add the most value when they build genuine connections with journalists and understand their individual preferences—something AI will never replace. Listen more below:
Pitch Paloozas aren’t just another webinar—they’re a rare, behind-the-scenes look at how top journalists think, work, and decide what’s worth covering. These sessions give PR professionals an edge by providing direct, unfiltered feedback from the people they’re pitching, making the process more effective for everyone—the journalist, the publicist, and the client. This is exactly why we do what we do at OnePitch—because when pitches are thoughtful, relevant, and well-crafted, it leads to better stories, stronger relationships, and more impactful coverage.
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Become a member of our Pitch Posse by filling out the registration form to submit your application!
Within this group, you can expect invites to helpful events, impactful conversations, and access to a group of PRos to bounce ideas off of and get your questions answered.
Here's more of a breakdown:
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