When you’re pitching journalists, knowing what they actually want in their inbox can save you from getting ignored (or worse, deleted). That’s why we created our Pitch Guide series: your go-to resource for insider tips straight from the reporters themselves.
This edition features Cole Claybourn, an Education Reporter at U.S. News & World Report, covering higher education and everything from undergrad admissions to MBA applications.
Role: Education Reporter
Outlet: U.S. News & World Report
Based in: Bowling Green, KY
Specialties: Higher education reporting with a focus on admissions trends
Cole has become a go-to voice on the shifting landscape of higher education. If your clients touch on topics like college admissions, accessibility, or trends in MBA programs, Cole is someone worth having on your radar.
Want to know things like:
Does Cole prefer bullet points or paragraphs?
How long is too long for a pitch?
When’s the best time to land in his inbox?
How many follow-ups is too many?
What topics does he absolutely not want to see?
We’ve put it all together in a downloadable Pitch Guide PDF—so you’ll know exactly how to tailor your outreach and avoid the common mistakes that send pitches straight to the trash.
Fill out the form below to download your guide:
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How OnePitch Helps You Get it Right
At OnePitch, we’ve taken these insights from journalists and woven them into everything we do. From crafting the perfect pitch templates to ensuring our users have the tools they need to connect meaningfully with journalists, our approach is rooted in real conversations with the people who receive pitches every day. When you work with OnePitch, you’re not just guessing what journalists want, you’re backed by the insights of over 200+ interviews with industry leaders.
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