If your clients touch marketing, media buying, creator strategy, or AI-driven advertising, you will want to know how to pitch Sam Bradley, Senior Reporter at Digiday.

Sam covers how agencies, platforms, and brands adapt to major industry shifts like AI, zero-click search, paid media strategy, and the changing role of media planning. His reporting is business-focused and built around real data, real results, and real implications for marketers.

Ready to download the guide? Fill out the form below or keep on reading to get a bit more info on Sam and what he covers: 

Who is Sam Bradley?

• Senior Reporter at Digiday

• Covers brand strategy, agency behavior, media investment, and platform shifts

• Writes for marketers who want to understand where ad dollars should go and why

• Previously covered advertising agencies and brand strategy at The Drum

• Based in Edinburgh

Why Download the Pitch Guide

Sam is one of Digiday’s clearest voices on the business of marketing. He breaks down how brands are reallocating spend, how AI is changing search and media buying, and what new strategies are actually gaining traction.

Our full Pitch Guide includes:

• His pitching preferences and what he looks for first

• How to frame your company or client for business relevance

• What kinds of data, insights, or case studies resonate

• Guidance on timing, format, follow ups, and interview expectations

This guide is essential for anyone pitching advertising, AI, creator marketing, media planning, or brand strategy stories.

Sam Bradley's Takeaways for PR Pros

• Stick to business relevance: Digiday is a business publication, so celebrity or lifestyle angles only work if they clearly tie to strategy or media investment.

• Know the audience: His readers are marketers making budget decisions. Keep your pitch aligned with their needs.

• Provide clarity: Clearly explain what your company does, who it serves, and what meaningful insights or results you can share.

• Data over opinions: Generic POVs do not land. Bring numbers, examples, or real performance stories.

• Use bullet points: Sam prefers concise, skimmable writing.

• Move quickly: He prefers quick calls and fast turnarounds when a story is relevant.

• Avoid product demos: He is not a tech reporter. Case studies and results matter more than features.

Want the full breakdown of how Sam evaluates pitches and the types of stories that catch his attention at Digiday? Download the full Pitch Guide below:

Want to Learn More?

If you found this guide helpful, explore more from the OnePitch blog to sharpen your pitching strategy.

• Pitch Guide: Julia Cancilla, ELLE Decor – Learn how to pitch design and décor editors at top lifestyle publications.

• Pitch Guide: Chris Kelly, Marketing Dive – Insights on pitching marketing and advertising reporters.