If your clients work in marketing, advertising, or brand strategy, you’ll want to know how to pitch Chris Kelly, Senior Reporter at Marketing Dive.

His stories explore how brands are adapting to new technologies, privacy regulations, and shifts in consumer behavior, often through the lens of data, measurement, and innovation. Chris’s reporting connects the dots between creative strategy and business outcomes, making him an essential contact for PR pros pitching in the marketing and advertising world.

P.S. We are also hosting him on our Pitch Palooza session on 10/22 where he will be reviewing pitches and answering questions. Want to join? Click below to sign up:

Ready to download the guide? Fill out the form below or keep on reading to get a bit more info on Alexander and what he covers: 

Who is Chris Kelly?

• Senior Reporter at Marketing Dive

• Covers the intersection of marketing, advertising, and media

• Focused on how brands adapt to tech, privacy, and consumer shifts

• Frequently writes about B2C marketing, QSR, CPG, and retail brands

• Based in Washington, D.C.

Why Download the Pitch Guide

Chris is one of Marketing Dive’s go-to reporters for stories about how brands are evolving in today’s data-driven world. If you have insights on marketing transformation, CTV, or creative brand campaigns, he’s someone you should know.

Our full Pitch Guide breaks down:

• His pitching preferences and communication style

• The topics he’s most (and least) likely to cover

• How to craft pitches that align with his editorial focus

It’s a must-read for anyone pitching brand, media, or marketing stories that drive measurable impact.

Chris Kelly's Key Takeaways for PR Pros

• • Keep it brief: A few sentences outlining the who, what, and when is ideal.

  • Stick to bullet points: Chris prefers clarity over long paragraphs.

  • Be direct: Subject lines should get to the point—no gimmicks.

  • Follow up once: Anything beyond that is too much.

  • Know his beat: He’s interested in B2C marketing, targeting, and measurement—but not content marketing.

Want to know exactly how Chris likes to receive pitches, and what he’ll ignore? Download the full Pitch Guide below:

Want to Learn More?

If you found this guide helpful, explore more from the OnePitch blog to sharpen your pitching strategy:

• Pitch Guide: Sarah Sluis, AdExchanger — Tips on pitching one of ad tech’s most respected editors.

• Pitch Guide: Alexander Lee, Digiday — Insights on connecting with a leading voice in the creator economy and gaming.

• 5 Elements Every Media Pitch Should Include — A quick checklist to make every pitch land better.