If you’re looking to land coverage in the advertising technology space, you’ll want to know how to pitch Sarah Sluis, Executive Editor at AdExchanger and AdMonsters. Sarah oversees coverage of the sell-side of advertising technology, publisher platforms, programmatic tech, ad tech acquisitions, and the wider business implications of a rapidly evolving industry.

Based outside of Seattle (after years in NYC), she brings a sharp enterprise-journalism lens to everything she writes. Sarah’s passion lies in spotting big-picture business trends, unpacking complex technologies, and exposing points of tension or inequity that impact marketers, publishers, and ad tech companies alike.

Ready to download the guide? Fill out the form below or keep on reading to get a bit more info on Sarah and what she covers: 

Who is Sarah Sluis?

• Executive Editor at AdExchanger and AdMonsters

• Oversees coverage of sell-side ad tech, publisher platforms, programmatic tech, and ad tech acquisitions

• Known for spotting big-picture business trends and unpacking complex technologies

• Focuses on the challenges, tensions, and inequities that shape the advertising technology industry

• Based outside of Seattle, with years of reporting experience in New York

Why Download the Pitch Guide

Pitching Sarah isn’t as simple as dropping a press release in her inbox. She values concise but complete pitches, thoughtful timing, and stories that go beyond surface-level announcements.

Our full pitch guide breaks down:

• How she prefers to receive and review pitches

• The kinds of stories she’s most likely (and least likely) to cover

• Timing, structure, and subject line tips to help your pitch stand out

This isn’t just another “tips and tricks” blog, it’s a tailored roadmap for pitching one of ad tech’s most respected editors.

Key Takeaways for PR Pros

• Think business-first: Sarah’s stories dig into how technology impacts growth, performance, and strategy, not just product launches.

• Keep it sharp and complete: She wants to read a pitch in under a minute and walk away with everything she needs to evaluate it.

• Choose your timing wisely: Afternoons (Pacific Time) can be a sweet spot for getting noticed in her inbox.

• Don’t oversell integrations or partnerships: She rarely covers these, so bring her something more substantial.

Want all the details on pitching Sarah, including her exact preferences and do’s and don’ts? Download the full Pitch Guide below:

Want to Learn More?

If you found this teaser useful, you’ll love these practical guides and tips from the OnePitch blog to level up your pitching game even more:

• Pitch Guide: Gabriela Barkho, Modern Retail — Real advice on what to include in your pitch, how long it should be, and how to follow up without being annoying.

• Pitch Guide: Kimeko McCoy, Digiday — Especially helpful if you work in marketing strategy, media spend, or content economy beats.

• 5 Elements Every Media Pitch Should Include — Great checklist for any pitch: intention, relevance, value, personalization, and clarity.