Pitches That Placed: How to Pitch Funding Announcements to TechCrunch

On this week’s Pitches That Placed, we’re highlighting a pitch that landed an exclusive in TechCrunch for an impressive seed funding round. Let’s see why this pitch worked:

Let’s take a look at the actual pitch that placed: 

Subject line: Exclusive: _____ Raises Funds for More Sustainable Packaging

Hi _____,

Reaching out to offer you the exclusive on some upcoming funding news from_____, a digital marketplace built specifically for primary packaging. Led by _____ Ventures, the funding will go towards accelerating the $1 trillion packaging industry’s shift to more sustainable solutions.

Key notes:

- As sustainability regulations become more complex for brands to navigate, _____’s built-in sustainability scoring system ensures every packaging product listed is scored across a standard set of environmental criteria, empowering brands to make more educated choices for their needs and the planet.

- As former global brand manager at _____, CEO _____ experienced firsthand how antiquated and largely undigitized the primary packaging market was. With_____, she's created a data-driven approach to helping brands and suppliers connect, collaborate, and transact — all in one place, online.

- To date, _____ counts over 2,000 buyers on its platform and works with industry-leading suppliers offering more sustainable solutions, including _____, _____, _____, and _____.

Any interest in covering this news exclusively? Happy to share the press release and connect you with the CEO/provide quotes.

Best,

X

Our PR bestie explains why it worked:

• “Targeted the right reporter.”
• “Sustainability is a hot topic currently.”
• “Was able to provide a detailed Q&A with the founder, who had a credible background previously working at a major household brand.”

________

Want more tips for pitching TechCrunch? See more examples of pitches that landed on The TypeBar.

Do you have a pitch that landed your client exceptional coverage that you want to highlight? Email us at info@onepitch.co with your pitch and 3-5 reasons why you believe it worked.

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