---
title: "Pitches That Placed: How to Pitch Funding Announcements to TechCrunch"
description: Learn why a pitch on sustainable packaging funding secured a TechCrunch feature and get actionable PR tips from OnePitch’s latest insights.
---

[Blog - The OnePitch Tea](https://blog.onepitch.co)

# [Pitches That Placed: How to Pitch Funding Announcements to TechCrunch](https://blog.onepitch.co/pitches-that-placed-how-to-pitch-funding-announcements-to-techcrunch)

 Written by [OnePitch](https://blog.onepitch.co/author/onepitch) | Jan 18, 2023, 11:00:00 AM

On this week’s Pitches That Placed, we’re highlighting a pitch that landed an exclusive in [**TechCrunch**](https://techcrunch.com/2022/11/17/saas-startups-that-ignored-vc-advice-to-cut-sales-and-marketing-were-better-off-this-year/?guccounter=1&guce_referrer=aHR0cHM6Ly9tYWlsLmdvb2dsZS5jb20v&guce_referrer_sig=AQAAAI2mJxnDzt1qCY4jmT7TdQV0BTFHEqM0zwxCokedu2oSdWSZzMrRiSn8RtVhmTCLd1AqXv1vzVBbiVl-0ioGwM81xCgyC7FLq9bVoRdorYSYcW-AIlVGlz_mhflGk75XAdObA35RsvUuLNVpEs0zhtyWaEbfaG22FociUssUYmNL) for an impressive seed funding round. Let’s see why this pitch worked:

 

#### **Let’s take a look at the actual pitch that placed: **

*Subject line: Exclusive: \_\_\_\_\_ Raises Funds for More Sustainable Packaging*

*Hi \_\_\_\_\_,*

*Reaching out to offer you the exclusive on some upcoming funding news from\_\_\_\_\_, a digital marketplace built specifically for primary packaging. Led by \_\_\_\_\_ Ventures, the funding will go towards accelerating the $1 trillion packaging industry’s shift to more sustainable solutions.*

*Key notes:*

*- As sustainability regulations become more complex for brands to navigate, \_\_\_\_\_’s built-in sustainability scoring system ensures every packaging product listed is scored across a standard set of environmental criteria, empowering brands to make more educated choices for their needs and the planet.*

*- As former global brand manager at \_\_\_\_\_, CEO \_\_\_\_\_ experienced firsthand how antiquated and largely undigitized the primary packaging market was. With\_\_\_\_\_, she's created a data-driven approach to helping brands and suppliers connect, collaborate, and transact — all in one place, online.*

*- To date, \_\_\_\_\_ counts over 2,000 buyers on its platform and works with industry-leading suppliers offering more sustainable solutions, including \_\_\_\_\_, \_\_\_\_\_, \_\_\_\_\_, and \_\_\_\_\_.*

*Any interest in covering this news exclusively? Happy to share the press release and connect you with the CEO/provide quotes.*

*Best,*

*X*

 

#### **Our PR bestie explains why it worked:**

- “Targeted the right reporter.”
- “Sustainability is a hot topic currently.”
- “Was able to provide a detailed Q&A with the founder, who had a credible background previously working at a major household brand.”

 

\_\_\_\_\_\_\_\_

 

Want more tips for pitching TechCrunch? See more [examples of pitches that landed](https://blog.onepitch.co/hs-search-results?term=TechCrunch&type=SITE_PAGE&type=BLOG_POST) on The TypeBar.

 

Do you have a pitch that landed your client exceptional coverage that you want to highlight? Email us at [**info@onepitch.co**](mailto:info@onepitch.co) with your pitch and 3-5 reasons why you believe it worked.

 

### ***Want more blogs like this?***

Click below to subscribe to our newsletter and receive weekly emails with the top blogs from The TypeBar!

 

[View full post](https://blog.onepitch.co/pitches-that-placed-how-to-pitch-funding-announcements-to-techcrunch)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "OnePitch"
  },
  "dateModified" : "2024-12-12T09:06:44.970Z",
  "datePublished" : "2023-01-18T11:00:00Z",
  "headline" : "Pitches That Placed: How to Pitch Funding Announcements to TechCrunch",
  "image" : {
    "@type" : "ImageObject",
    "height" : 675,
    "url" : "https://3865253.fs1.hubspotusercontent-na1.net/hubfs/3865253/Pitches%20That%20Placed-%20How%20to%20Pitch%20Funding%20Announcements%20to%20TechCrunch.jpg",
    "width" : 1200
  },
  "mainEntityOfPage" : "https://blog.onepitch.co/pitches-that-placed-how-to-pitch-funding-announcements-to-techcrunch",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "The OnePitch Tea"
  }
}
```