Sign In

    The TypeBar

    Pitches That Placed: How to Pitch Funding Announcements to TechCrunch

    On this week’s Pitches That Placed, we’re highlighting a pitch that landed an exclusive in TechCrunch for an impressive seed funding round. Let’s see why this pitch worked:


    Let’s take a look at the actual pitch that placed: 

    Subject line: Exclusive: _____ Raises Funds for More Sustainable Packaging

    Hi _____,

    Reaching out to offer you the exclusive on some upcoming funding news from_____, a digital marketplace built specifically for primary packaging. Led by _____ Ventures, the funding will go towards accelerating the $1 trillion packaging industry’s shift to more sustainable solutions.

    Key notes:

    - As sustainability regulations become more complex for brands to navigate, _____’s built-in sustainability scoring system ensures every packaging product listed is scored across a standard set of environmental criteria, empowering brands to make more educated choices for their needs and the planet.

    - As former global brand manager at _____, CEO _____ experienced firsthand how antiquated and largely undigitized the primary packaging market was. With_____, she's created a data-driven approach to helping brands and suppliers connect, collaborate, and transact — all in one place, online.

    - To date, _____ counts over 2,000 buyers on its platform and works with industry-leading suppliers offering more sustainable solutions, including _____, _____, _____, and _____.

    Any interest in covering this news exclusively? Happy to share the press release and connect you with the CEO/provide quotes.




    Our PR bestie explains why it worked:

    • “Targeted the right reporter.”
    • “Sustainability is a hot topic currently.”
    • “Was able to provide a detailed Q&A with the founder, who had a credible background previously working at a major household brand.”




    Want more tips for pitching TechCrunch? See more examples of pitches that landed on The TypeBar.

    Do you have a pitch that landed your client exceptional coverage that you want to highlight? Email us at with your pitch and 3-5 reasons why you believe it worked.

    Want more blogs like this?

    Click below to subscribe to our newsletter and receive weekly emails with the top blogs from The TypeBar!


    Newsletter Form

    Recent Posts

    About Us

    OnePitch was created by a handful of
    tech-savvy publicists and journalists
    who believe that the PR industry is
    long overdue for some innovation.
    We’re changing this with OnePitch.