Pitches That Placed: How to Pitch Funding to CNBC

On this week’s Pitches That Placed, we’re highlighting a pitch that landed broadcast coverage on CNBC for a high-dollar funding round for a big-name company.  Let’s see why this pitch worked:

Let’s take a look at the actual pitch that placed: 

Subject line: Embargoed - _____ Secures $20M Series D Extension

Hi _____,

______, a leader in comprehensive sustainable waste management, has closed $20 million in a Series D extension round led by _____, the largest venture capital firm focused on technology for the global real estate industry. This totals $90M in funding in just 10 months for_____!

The quick and dirty of it:

- During a market that has proved to be difficult for growth, _____ has secured another $20M following a $70M Series D in January, and the acquisition of _____ in October. 

- The funds will support continued growth of _____’s core business and technology.

_____ led this round following the close of its $500 million _____, the largest private fund formed to decarbonize the real estate industry.

- _____ will support sustainable waste management streams for some of the world’s most prominent commercial real estate owners and operators.

Can I share the full details with you for consideration? I can also connect you with _____, and_____, founder and CEO, _____.

Our PR bestie explains why it worked:

• “RoadRunner had notable growth during a time period that many startups struggled.”
• “Access to an investor spokesperson in the climate industry.”
• “Targeted a reporter who strictly covers climate and real estate.”

Want to pitch 12 other journalists at CNBC?

Click below to sign up for OnePitch and use these insights in your next pitch!

________

Want more tips for pitching? See more examples of pitches that landed on The TypeBar.

Do you have a pitch that landed your client exceptional coverage that you want to highlight? Email us at info@onepitch.co with your pitch and 3-5 reasons why you believe it worked.

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