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    Pitches That Placed: How to Pitch Funding to CNBC

    On this week’s Pitches That Placed, we’re highlighting a pitch that landed broadcast coverage on CNBC for a high-dollar funding round for a big-name company.  Let’s see why this pitch worked:


    Let’s take a look at the actual pitch that placed: 

    Subject line: Embargoed - _____ Secures $20M Series D Extension


    Hi _____,

    ______, a leader in comprehensive sustainable waste management, has closed $20 million in a Series D extension round led by _____, the largest venture capital firm focused on technology for the global real estate industry. This totals $90M in funding in just 10 months for_____!

    The quick and dirty of it:

    - During a market that has proved to be difficult for growth, _____ has secured another $20M following a $70M Series D in January, and the acquisition of _____ in October. 

    - The funds will support continued growth of _____’s core business and technology.

    _____ led this round following the close of its $500 million _____, the largest private fund formed to decarbonize the real estate industry.

    - _____ will support sustainable waste management streams for some of the world’s most prominent commercial real estate owners and operators.

    Can I share the full details with you for consideration? I can also connect you with _____, and_____, founder and CEO, _____.


    Our PR bestie explains why it worked:

    • “RoadRunner had notable growth during a time period that many startups struggled.”
    • “Access to an investor spokesperson in the climate industry.”
    • “Targeted a reporter who strictly covers climate and real estate.”


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    Want more tips for pitching? See more examples of pitches that landed on The TypeBar.

    Do you have a pitch that landed your client exceptional coverage that you want to highlight? Email us at with your pitch and 3-5 reasons why you believe it worked.

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