The Consumer Electronics Show (CES) 2025, one of the world’s most influential tech events, is right around the corner, taking place in Las Vegas, Nevada, from January 7–10, 2025. With over 4,000 tech brands showcasing the latest innovations in AI, digital health, gaming, vehicle tech, sustainability, and more, it’s a hub for anyone passionate about the future of technology.

This year’s event promises groundbreaking keynote speeches from notable figures like Nvidia CEO Jensen Huang, Delta CEO Ed Bastian, and even will.i.am of the Black Eyed Peas. As CES attracts industry leaders, investors, and media representatives, the role of journalists covering the event is pivotal in shaping the narrative around the innovations on display.

To help you navigate the wealth of insights and reporting from CES, we’ve compiled a list of 10 key journalists to watch during this year’s conference. These reporters are not only covering the event but, in some cases, also participating as speakers, offering their expertise on the evolving tech landscape.

P.S. You can download the whole list of 30+ journalists on OnePitch by creating a free account here!

1 - Mike Oitzman, The Robot Report and WTWH Media

Role: Senior Editor

Focus: Mike Oitzman is the Senior Editor of WTWH’s Robotics Group and the founder of the Mobile Robot Guide. With over 25 years of experience in robotics and high-tech industries, Mike is a thought leader in smart manufacturing and supply chain innovations. As co-host of The Robot Report Podcast, he delivers expert insights into how robotics is transforming industries.

Recent Coverage: Humanoid study group launches survey on human-robot interaction

Socials: LinkedIn

Location: Nevada City, CA

Don't Miss: Mike’s panel at CES, “In a Relationship: Humans, Robots, Smart Manufacturing & Supply Chain”, where he will explore the evolving collaboration between humans and machines in industrial settings.

2 - Todd Spangler, Variety

Role: Business Editor
Focus: As Variety’s Business Editor, Todd Spangler has a unique lens on how technology intersects with entertainment. With experience spanning journalism and digital transformation, Todd is one to follow for insights on the content and media industry.

Recent Coverage: NFL Inks Deal With Betches to Produce Football Content Targeted at Gen Z, Millennial Women
Socials: X, LinkedIn
Location: New York, NY

Don't Miss: Todd will be speaking on two panels at CES:

• “Visionaries of Breakthrough Programming”: A deep dive into how content leaders are evolving to win audiences and creative talent amid rapid industry changes.
• “Building a Storyverse through Innovation”: A discussion on the opportunities for storytelling across platforms like film, TV, video games, music, and podcasts.

3 - Tulani André, National Geographic

Role: Vice President, Social Media 
Focus: As Vice President of Social Media for National Geographic, Tulani André oversees the brand’s social strategy across platforms with a reach of over 600 million followers. Her 14 years of experience in digital storytelling and marketing across industries make her a standout voice at CES.
Socials: Instagram, LinkedIn
Location: Washington, District of Columbia 

Don't Miss: Tulani’s panel “Fans, Creators and Marketers – Unite!”, exploring how digital creators, marketing leaders, and passionate fans collaborate to successfully promote projects to audiences.

4 - Jason Hiner, ZDNET

Role: Editor in Chief
Focus: Editor in Chief and Vice President of ZDNET, Jason Hiner has transformed the brand to focus on tech's impact on life and work. An award-winning journalist, he’s also co-author of Follow the Geeks.

Recent Coverage: Best of CES 2024: ZDNET editors' top picks
Socials: X, LinkedIn
Location: Louisville, KY

Don’t miss: Jason’s panel, “Do You Need a Chief Cybersecurity Officer?”, which provides actionable insights for small and medium-sized businesses to protect their supply chains, data, and customers from rising cyber threats.

5 -  Dean Takahashi, GamesBeat

Role: Lead Writer
Focus: Dean Takahashi is the lead writer for GamesBeat at VentureBeat, with a tech journalism career spanning over 35 years. A prolific writer and author of two books on Xbox, Dean also organizes the GamesBeat Summit conferences.

Recent Coverage: Dark Passenger raises $3M for veterans of The Witcher 3 and Cyberpunk 2077
Socials: X, LinkedIn
Location: San Jose, CA

Don’t miss: Dean’s panel, “Speed, Customization, Innovation: AI in Gaming”, where he’ll discuss how AI is revolutionizing game development by speeding up production and creating personalized experiences for players.

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6 - Nickie Omer, BBC

Role: Creative Director
Focus: Nickie Omer, Creative Director at BBC Studios, leads a multi-award-winning team at BBC StoryWorks, the BBC’s commercial creative content agency. Her passion for storytelling shines through her work with organizations to create impactful narratives.
Socials: LinkedIn
Location: London, United Kingdom

Don’t miss: Nickie’s role in the “CTA Foundation Pitch Contest Presented by Next50”, where startups showcase AI innovations and compete for the title of pitch champion. Audience members will even get to vote for their favorite!

7 - Jennifer Pattison Tuohy, The Verge

Role: Smart Home Reviewer
Focus: Jennifer Tuohy is a veteran smart home journalist who has covered the sector since 2013. Currently, as The Verge's smart home reviewer, she shares insights on home technology adoption and its impact on everyday life.

Recent Coverage: The best robot vacuums
Socials: Threads, X, LinkedIn, Blue Sky
Location: Charleston, South Carolina

Don’t miss: Jennifer will be offering her insights on two panels at CES:

• “Bleep Boop Bake: Welcome to The Food Robot Revolution” – An analysis of how robotics and automation are transforming food production, service, and hospitality.
• “Matter: Industry Collaboration for a Sustainable Smart Home” – A discussion of the Matter protocol, lessons learned, and opportunities for a more connected and sustainable home ecosystem.

8 - Juliana Broste, TravelingJules

Role: Travel Video Journalist
Focus: Known as “TravelingJules,” Juliana Broste is a 12-time Heartland Emmy-winning travel journalist and filmmaker. She creates dynamic content for brands, media outlets, and her vlog, showcasing adventures worldwide.

Recent Coverage: Tips to save money on your holiday travel (9 News)
Socials: Instagram, LinkedIn
Location: Denver, Colorado

Don’t miss: Juliana will share her insights during the “Niching in the Creator Space” panel, diving into how creators with unique skill sets build deep connections with audiences across industries. Learn the strategies creators use to foster engagement and excel in their fields.

9 - Cassie McGrath, Healthcare Brew

Role: Reporter
Focus: Cassie McGrath joined Healthcare Brew in May 2024, bringing a wealth of experience from her work with the Boston Business Journal, MassLive, Frontline PBS, GBH, and the Daily Hampshire Gazette. With a dual degree in journalism and political science from the University of Massachusetts Amherst, Cassie covers the intersection of healthcare and technology with a keen eye for innovation.

Recent Coverage: Study: One in three retail pharmacies closed between 2010 and 2021
Socials: X, LinkedIn
Location: Boston, MA

Don’t miss: Cassie will be speaking during “Tech in Regenerative Medicine”, exploring the cutting-edge technologies reshaping regenerative medicine and their transformative potential for healthcare.

10 - Ben Brody, Punchbowl News

Role: Technology Reporter
Focus: Ben Brody has been at the forefront of chronicling the tech sector’s evolution, particularly its shift from being a favorite of lawmakers to a target on Capitol Hill. With a deep understanding of the intersection between technology and policy, Ben covers efforts in Congress to rein in tech companies, from social media giants to emerging AI firms. Previously, he reported on tech policy at Protocol, merger enforcement at MLex, and tech and politics at Bloomberg News.

Recent Coverage: Trump’s FTC selection means more bumpy rides for Big Tech
Socials: X, LinkedIn
Location: Washington, District of Columbia

Don’t miss: Ben will be offering his expert insights at “Is Big Always Bad: Big Tech and the Innovation Economy”, where he will examine whether big tech companies are fostering innovation or stifling competition, and whether government actions to block mergers are helping or hurting small businesses.

Don't forget: if you want to see a larger list of journalists like these one, click here to get the list for free on OnePitch!

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