--- title: 5 Introductions to Use in Your Next Pitch - Blog description: Discover five effective introductions to use in your next pitch to capture a journalist's attention and make your PR efforts more successful. image: https://blog.onepitch.co/hubfs/5%20Introductions%20to%20Use%20in%20Your%20Next%20Pitch.jpg --- [![OnePitch](https://blog.onepitch.co/hubfs/raw_assets/public/OnePitch_May2025/images/onepitch-logo-black.svg "OnePitch")](https://onepitch.co/) - [Product](https://onepitch.co/product-features/overview/) - Media Lists - [MFY Media Lists](https://onepitch.co/media-lists/build) - [DFY Media Lists](https://onepitch.co/media-lists/dfy-media-list-submit/) - Resources - [AI Tools Hub](https://ai-hub.onepitch.co/) - [Contact](https://onepitch.co/contact-us/support) ## 5 Introductions to Use in Your Next Pitch ![5 Introductions to Use in Your Next Pitch](https://blog.onepitch.co/hubfs/5%20Introductions%20to%20Use%20in%20Your%20Next%20Pitch.jpg) [Roundups](https://blog.onepitch.co/tag/roundups) [Pitch Tips](https://blog.onepitch.co/tag/pitch-tips) Writing personalized pitches that get to the point of your email is not an easy feat. Do you want to give up a line or two to make an intro or do you want to get straight to the point? In addition to the fact that journalists have all different types of pitching preferences.  We went straight to the source (Twitter) to ask seasoned PRos about the introductions they use within their pitches and the reasons why they think they are successful. Check out the below recommendations and try one of them within your next pitch:   ## **Relate to a Piece of their Work** Mary Shank Rockman at MSR Communications shares her thoughts about relating to a piece of the journalist’s work: > "I read your recent piece in x outlet..." [#PR](https://twitter.com/hashtag/PR?src=hash&ref_src=twsrc%5Etfw) pros should always have an understanding of a [#journalist](https://twitter.com/hashtag/journalist?src=hash&ref_src=twsrc%5Etfw)'s beat and coverage patterns prior to pitching to ensure their pitches are relevant > > — Mary Shank Rockman (@marysrockman) [January 10, 2023](https://twitter.com/marysrockman/status/1612886294958596096?ref_src=twsrc%5Etfw) On the other hand, Robert Fischer at PROMO Missouri thinks a different approach is needed. Although relating to a piece of work proves to be valuable (see [**additional comments**](https://blog.onepitch.co/tag/media-insights) on this from journalists on #CoffeeWithAJournalist), he thinks it’s important to take it a step further to really leave an impression. > Journalists now expect the “I saw your piece on…” approach, which means it is no longer enough to cut through the noise. > > It still works, but directness is going to be key moving forward. You can prove you know a journalist’s background with a highly targeted pitch. > > — Robert Fischer (@\_imPRessive\_) [January 11, 2023](https://twitter.com/_imPRessive_/status/1613188575595581442?ref_src=twsrc%5Etfw)   ## **Give Your Credentials** Journalists want to know why you are relevant to them, but keep it short. And by short, we mean one link within your pitch for them to look at. Susan von Seggern, a PR consultant, is in agreeance. Here’s what she had to say: > #3, so they remember why they should listen to you. [pic.twitter.com/cH5DgEApWg](https://t.co/cH5DgEApWg) > > — Susan von Seggern (@SusanvonSeggern) [January 11, 2023](https://twitter.com/SusanvonSeggern/status/1612972765782634497?ref_src=twsrc%5Etfw)   ## **Use Social to Your Advantage** Amy Weicker, Head of Marketing at Girl Geek X, says to use social media to help warm up the connection. Post one of their articles, comment on something they post, or message them about an article that you thought was interesting. Here’s more from Amy on the why: > I don't do anything special. Get straight to it, keep it brief. > > Earlier in my career, I did the "Loved your piece on X..." bit, but I've found it unnecessary. If the pitch is highly relevant, they know you did your homework. > > Also, warm 'em up on social. > > Like, comment, follow. > > — Amy Weicker (@iwantyourears) [January 11, 2023](https://twitter.com/iwantyourears/status/1612970489420431361?ref_src=twsrc%5Etfw)   ## **Show You Know Their Work** Showing you know what journalists cover is always in style, but it’s important you don't drag on. A good pitch shows you’ve done the research in itself, but you can experiment with going a step further. Here’s what Kevin Mercuri, I'm CEO of Propheta Communications, had to say about this:  > In most cases, I like to prove (in two sentences or less) that I have reviewed their prior reportage & determined that they were the right person to pitch. Doing so says, "I respect your work & the time it takes to read my pitch." > > — Kevin Mercuri (@KevinMercuri) [January 11, 2023](https://twitter.com/KevinMercuri/status/1613238690452541442?ref_src=twsrc%5Etfw)   ## **Get Straight To It** While introductions are welcomed by some, there are some journalists who would rather be spared of the discourse. Sometimes, it pays off to get straight to it, as Stephen Karaolis, founder of Pear the Agency, likes to say: > The best introduction is no introduction IMO. Just get to it! > > — Stephen Karaolis (@StephenKaraolis) [January 11, 2023](https://twitter.com/StephenKaraolis/status/1612992375357317121?ref_src=twsrc%5Etfw) And to reaffirm this thought, here’s your proof from Leigh Scheps, reporter at Inside Edition:  > also agreed. thanks. I don't need to read happy new year in February. > > — Leigh Scheps (@LeighTVReporter) [January 11, 2023](https://twitter.com/LeighTVReporter/status/1613178276381589513?ref_src=twsrc%5Etfw)   \_\_\_\_\_\_\_\_   Want additional tips for pitching journalists more effectively? Check out more [**PR 101 blogs**](https://blog.onepitch.co/tag/pr-101) on The TypeBar. Also, see direct of pitches that worked (and landed coverage) with the [**Pitches That Placed**](https://blog.onepitch.co/hs-search-results?term=Pitches+That+Placed&type=SITE_PAGE&type=BLOG_POST&type=LISTING_PAGE) series featuring pitches that have landed in publications like TechCrunch, Fast Company, The Wall Street Journal, and more.   ## ***Want more blogs like this?*** Click below to subscribe to our newsletter and receive weekly emails with the top blogs from The TypeBar!   #### The OnePitch Tea Get made-for-you media lists, interviews with amazing journalists from our podcast and live feedback sessions, and event opportunities with our Pitch Posse—everything you need to pitch smarter. #### Follow us Connect with us on social media [In](https://www.instagram.com/onepitchsaas/) [X](https://twitter.com/onepitchsaas/) [Li](https://www.linkedin.com/company/onepitchsaas/) [Tt](https://www.tiktok.com/@onepitch_saas/) [Yt](https://www.youtube.com/channel/UCyFUQD_FX-_VhtQNlen79fg/) #### Related topics [Roundups](https://blog.onepitch.co/tag/roundups) [Pitch Tips](https://blog.onepitch.co/tag/pitch-tips) - Feb 27, 2025 ##### [8 Journalists to Watch for International Women's Day](https://onepitch-3865253.hs-sites.com/the-onepitch/8-journalists-to-watch-for-international-womens-day-0-1) Feb 27,As International Women’s Day approaches in March, it’s the perfect time to spotlight the... [Roundups](https://blog.onepitch.co/tag/roundups) [Pitch Tips](https://blog.onepitch.co/tag/pitch-tips) - Feb 27, 2025 ##### [8 Journalists to Watch for International Women's Day](https://onepitch-3865253.hs-sites.com/the-onepitch/8-journalists-to-watch-for-international-womens-day-0-1-0-0) Feb 27,As International Women’s Day approaches in March, it’s the perfect time to spotlight the... [Roundups](https://blog.onepitch.co/tag/roundups) [PR Profile](https://blog.onepitch.co/tag/pr-profile) - Feb 27, 2025 ##### [8 Journalists to Watch for International Women's Day](https://onepitch-3865253.hs-sites.com/the-onepitch/8-journalists-to-watch-for-international-womens-day-0-1-0) Feb 27,As International Women’s Day approaches in March, it’s the perfect time to spotlight the... 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