Apple’s Worldwide Developers Conference (WWDC) is one of the most anticipated events in the tech world, held annually at the company’s Apple Park campus in California. The conference is Apple’s platform for unveiling its latest software innovations—spanning macOS, iOS, iPadOS, watchOS, tvOS, and the newer visionOS. While primarily focused on software, WWDC occasionally features exciting hardware reveals as well. It’s also a vital hub for third-party developers, offering hands-on labs with Apple engineers and in-depth sessions that dive into app development and design for the Apple ecosystem.

WWDC draws a wide range of top-tier tech journalists and media outlets, making it a prime opportunity for visibility. For our tech clients, we’ve put together a curated list of journalists to watch—those who are likely to cover the event, attend in person, and may be open to meeting or including your brand in their coverage. Whether you’re looking to set up a conversation during the conference or provide useful insights for their reporting, these are the voices to connect with.

P.S. You can download the whole list of 30+ journalists on OnePitch by creating an account here! Not ready to start using OnePitch? Join our Slack Community with thousands of publicists and PR professionals for only $15 a month. Apply to join here.

1 -  Josh Schafer, Yahoo! Finance

Role: Markets Reporter
About: Josh Schafer is a Markets Reporter at Yahoo Finance, where he brings a sharp analytical lens to financial news and market trends. An experienced senior staff writer, Josh has a strong background in journalism with a focus on critical thinking and compelling storytelling. His career began in the newspaper industry, where he honed his skills in sports writing and news reporting. A graduate of the renowned S.I. Newhouse School of Public Communications at Syracuse University, Josh is also adept at leveraging social media to engage audiences and amplify his reporting.

Recent or Relevant Coverage: Apple's mixed reality headset announcement sends Unity stock soaring

Socials: LinkedIn

Location: Mansfield, MA

2 - Valentina Palladino, Engadget

Role: Deputy Editor, Buying Advice

About: Valentina Palladino has been writing about consumer tech for over a decade, focusing on smartwatches, fitness trackers, laptops, smart home gadgets and accessories. After graduating with a degree in journalism from Syracuse University’s Newhouse School, she started off her career in the Good Housekeeping test kitchens and moved on to work at publications including Wired, The Verge, Tom’s Guide and Ars Technica. Now as Engadget’s Deputy Editor of Buying Advice, she manages all of the site’s buying guides, gift guides and tech deals coverage. When not working, Valentina is usually reading, attempting to complete DIY home projects or planning her next travel excursion.

Recent or Relevant Coverage: Apple Intelligence AI, iOS 18 and the biggest announcements at WWDC 2024

Socials: LinkedIn

Location: New York, NY

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3 - Sarah Perez, TechCrunch

Role: Consumer News Editor
About: Sarah has worked as a reporter for TechCrunch since August 2011. She joined the company after having previously spent over three years at ReadWriteWeb. Prior to her work as a reporter, Sarah worked in I.T. across a number of industries, including banking, retail and software.

Recent or Relevant Coverage: Apple now lets app developers apply to be featured on the App Store

Socials: LinkedIn

Location: Raleigh, NC

4 - Mark Gurman, Bloomberg

Role: Chief Correspondent
About: Mark Gurman is a leading technology journalist at Bloomberg News, renowned for his in-depth reporting on Apple Inc. Known for breaking major scoops on upcoming Apple products, Mark has become one of the most trusted sources in the tech journalism space. He began his career as a teenager, gaining recognition for his Apple coverage at 9to5Mac. His early success and keen insight led to his recruitment by Bloomberg in 2016, just one month after graduating from the University of Michigan. Since then, he has continued to set the pace in covering one of the world’s most secretive companies.

Recent or Relevant Coverage: Apple to Debut Dedicated Gaming App Within Days of Switch 2’s Arrival

Socials: LinkedIn

Location: Los Angeles, CA

5 - Ana Altchek, Business Insider

Role: Trending Business and Tech Reporter
About: Ana is a trending business and tech reporter for Business Insider. She focuses on stories about Google and Tesla. She also covers government jobs and the impact of AI on tech careers. Ana received her Master's in Multimedia Journalism from NYU.

Recent or Relevant Coverage: Apple's big keynote should make plenty of startups nervous

Socials: LinkedIn

Location: New York, NY

Don't forget: if you want to see a larger list of journalists like these one, click here to get the list for free on OnePitch!

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