People love their moms—and editors know it. That’s why Mother’s Day is one of the biggest editorial holidays of the year, with coverage spanning everything from heartfelt personal essays to trends in parenting, family traditions, and, of course, the ultimate gift guides. Whether you’re pitching products, expert commentary, or unique Mother’s Day angles, having the right journalists on your radar can make all the difference.

To help you navigate your outreach, we’ve rounded up seven journalists who consistently cover Mother’s Day in meaningful ways. From shopping and lifestyle trends to thoughtful cultural takes, these writers are ones to watch as you craft your pitches for the holiday.

P.S. You can download the whole list of 30+ journalists on OnePitch by creating an account here! Not ready to start using OnePitch? Join our Slack Community with thousands of publicists and PR professionals for only $15 a month. Apply to join here. 

1 -  Carol McColgin, The Hollywood Reporter

Role: Contributing Style Director
About: Carol McColgin is the Contributing Style Director at The Hollywood Reporter, where she produces the 25 Most Powerful Stylists and Glam Squads issues, as well as other fashion print content. She has partnered with brands such as Instagram, Jimmy Choo and MAC Cosmetics on THR’s style issues during her tenure at the magazine. McColgin previously spent a decade as Fashion & Beauty Director styling THR cover shoots, including the Oscar Actress and Emmy Drama Actresses Roundtables, which were televised on SundanceTV’s Emmy-winning “Close Up With The Hollywood Reporter” series. 

Recent or Relevant Coverage: The Best Luxury Mother’s Day Gifts for Designer-Loving Moms
Socials: LinkedIn, Instagram
Location: Los Angeles, CA

2 - Aly Lopez, CNET

Role: Associate Writer

About: Aly Lopez is a writer on the sleep team at CNET. She tests, researches and reviews everything sleep-related, from mattresses and bedding to sleep trends and hacks to sleep technology and supplements. She received her bachelor's degree in sociology from Central College and is a certified sleep science coach from the Spencer Institute. As someone who has struggled to sleep her whole life, Aly is extremely passionate about helping others improve their lives by writing about ways to get better sleep. 

Recent or Relevant Coverage: Mother's Day Gifts for Tired Moms
Socials: LinkedIn
Location: Reno, NV

3 - Betty Lin-Fisher, USA Today

Role: National Consumer Reporter
About: Betty is a national consumer reporter for USA TODAY. She is also the author of the Uncomfortable Conversations About Money series for USA TODAY. A Chicago-area native and a University of Iowa journalism graduate, she most recently spent 28 years at the Akron Beacon Journal in Ohio. There, she covered a variety of topics from business, metro and medical news. She was also Consumer reporter and columnist for 23 years. Betty is also an adjunct professor at Kent State University.

Recent or Relevant Coverage: Psst. Mother's Day is Sunday and she wants a gift. Show her love without going into debt.

Socials: Instagram, X

Location: Akron, OH

4 - Lilly Blomquist, BRIDES

Role: Associate Editor
About: Lilly is the associate editor at Brides, where she writes about wedding news, real weddings, wedding décor, wedding etiquette, bridal fashion, relationships, and more. Previously, she worked as the editorial assistant of real weddings at The Knot, where she first entered the wedding world. Her work also appears in The Bash and Tracy Anderson's The Edit and Tracy Anderson Mind, Body, and Soul.

Recent or Relevant Coverage: Editors’ Picks: The 16 Best Gifts for Mothers of the Bride or Groom
Socials: Instagram, LinkedIn
Location: New York, NY

5 -  Katie Hintz-Zambrano, Mother

Role: Founder
About: Katie Hintz-Zambrano is a journalist-turned-entrepreneur who saw a gap in the online parenting space and set out to fill it. After launching her editorial career at NYU, she wrote for top publications like Marie Claire, Details, and Elle.combefore becoming the West Coast editor of Refinery29. Motherhood sparked a new creative passion, leading her to co-found Mothermag.com—a stylish, inspiring space for modern moms covering parenting, style, beauty, home, travel, and food.

Recent or Relevant Coverage: 60+ Crowd Pleasing Mother’s Day Gifts
Socials: LinkedIn, Instagram
Location: San Francisco, CA

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6 - Samantha Simon, Forbes

Role: Contributor

About: Samantha Simon is a writer and editor based in New York City with a passion for fashion, beauty, and pop culture. She previously served as Features Editor at InStyle, and her work has appeared in Elle, Refinery29, Vice, and other leading publications. When she’s not covering the latest trends, she enjoys exploring the city's culinary scene, particularly in search of the best cacio e pepe. An avid pop culture enthusiast, she’s always up for discussing celebrity memoirs, early 2000s emo bands, and the latest Sakara Life menu.

Recent or Relevant Coverage: The 37 Best Subscription Boxes For Moms That Deliver Joy On Repeat
Socials: X
Location: New York, NY

7 - Celeste Polanco, Essence

Role: Writer

About: Celeste Polanco is a freelance beauty and wellness writer and digital creative. She has written for several publications including Byrdie, InStyle, Essence, Cosmopolitan, and more. She has also worked on creative collaborations with multiple beauty brands including Dove, R+Co, Living Proof, and more.

Recent or Relevant Coverage: The Beauty Secrets Your Favorite Influencers Learned From Their Mothers
Socials: X
Location: New York, NY

Don't forget: if you want to see a larger list of journalists like these one, click here to get the list for free on OnePitch!

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