Sure, PR may not sound like the most interesting topic in the world, but there are plenty of podcasts out there that have aimed to break this common myth. The truth is, there are some fantastic podcasts just waiting for you to discover. However, there's a lot to shift through.
Apple Podcasts presently has approximately 34 million podcast episodes available. In the United States, 55% of people have listened to a podcast at least once. This means that podcasting is going nowhere fast and can be expected to continue to only rise in the coming years.
With that in mind, let's explore the best PR podcasts to date:
Created by OnePitch, this is a fantastic PR podcast that converses with some of the top tier editors, reporters, journalists, and all people in the media who directly work with PR professionals. With new episodes released on a weekly basis and available on all major streaming platforms, including Spotify and Apple Podcasts, there's no reason not to get involved with this amazing podcast series.
Each episode explores things like:
- Journalist pet peeves within the industry
- Best practices for PR professionals
- Tips and strategies to better connect with journalists
- Predictions about the future of the journalism industry as a whole
"We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together."
With new episodes dropping every Tuesday, here's what you can expect:
- How to blog successfully
- Communicating your values
- Navigating digital relationships
- How you moderate UGC content on social media
- How to use and amplify your company's peso model
"If you’re tired of seeing your competition in places you would love to be mentioned or featured, this is where you will learn to dominate media platforms. So get ready to become a Media Maven on your website, social media, on the local and national news, in newspapers, in magazines, in online articles, in blogs, as a contributor, on podcasts, on the radio, and more."
She’ll cover various types of media people can start getting to today, including:
- Social media
- Your website(s)
- Your blog(s)
- Newspapers and magazines
- Local and national news
- Online articles
- On assignments (if you work as a contributor)
- Radio and podcasts, etc.
"The show is all about the real challenges and opportunities in business. Laura Sutherland talks to a range of business owners and communication professionals, demonstrating that although we face challenges, we can overcome them. It aims to give listeners hope! The name of the show comes from the fact that by building relationships, we build trust and we end up 'buying' from people - that's why it's so important brands have purpose, values and a relatable personality. It's relatable content and often with a laugh thrown in for easy listening."
Here's a list of some recent episodes:
- Laura talks to Rod Cartwright about crisis preparedness
- Laura Sutherland talks about PR and the Climate Crisis
- Laura speaks to Simon Francis about social impact and collaboration
- Laura talks to Angharad Planells about leadership in PR
- Laura chats to Helen Reynolds about creativity and feeling empowered
"The Peabody Award-winning On the Media podcast is your guide to examining how the media sausage is made. Host Brooke Gladstone examines threats to free speech and government transparency, cast a skeptical eye on media coverage of the week’s big stories and unravel hidden political narratives in everything we read, watch and hear."
Here are some recent episode topics that they covered:
- How the media shaped the shifting reputation of red wine
- Faith campaigns against the media
- Journalist-formed unions
- COVID-19 as a political and scientific minefield
- Benefits of local journalism
"Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads corporate communications content, channels and analytics at General Mills."
Recent guests have included:
- Jen Hartmann, Director of PR & Social at John Deere, sharing her top social media advice
- Sarah Mitchell, Founder of Typeset, on being a better writer
- Lee Odden, CEO of TopRank Marketing, talking about executives on LinkedIn
- Tom Webster, Senior Vice President of Edison Research, talking podcasting and social media data
- Jason Falls, Author of Winfluence, talking on influencer marketing
Coffee Break by PRWeek presents a variety of episodes that explore a number of themes and PR-related topics, featuring weekly chats on Thursday's with the who's-who of the PR and communications business.
Some of the subjects they talk about in length are:
- Case studies
- Corporate topics
- Personal and professional challenges
- The CommsTech space
- Technology
If you want to keep up-to-date in the PR and media industry and want to stay in the know with the latest trends, then this is the podcast that should be at the top of your listen list.
The podcast consists of guests ranging from CEOs to global communications mangers from top companies like PayPal, Crocs, Axios, and Chipotle.
"Previously known as the Echo Chamber, the PRovoke Media Podcast brings insight and intelligence from across the global PR industry. Featuring interviews, analysis and conversation, the weekly show is hosted by PRovoke Media editors."
Recent episodes have included topics around:
- Being human in a tech-based world
- The evolution of the PR industry
- PR agencies owning distribution channels
- Creativity within the PR industry
- Diversity in tech PR
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Podcasts are a fantastic way to learn more about PR industry trends and news. With many containing top PRos, they are beyond valuable to learn from top leaders in order to advance your career with fresh ideas and perspectives.
If you're looking to learn more about the PR industry from the top PRos, see this list of top PR professionals that you should be following on Twitter. Also, learn from Michelle Garrett about using Twitter to amplify your PR efforts in our revamped PR profile series.
Are you a PR professional looking for new jobs and opportunities? Jooble is a great resource to land your next job. Scan their site for hundreds of jobs and find out exactly where to apply!
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*Note: parts of this blog were originally posted for Prezly
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