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    Pitches That Placed: How to Pitch an Embargo to Fashion Dive

    Learn how this pitch secured an embargo with Fashion Dive for a client's new State of eCommerce report.

    Have you landed a top-tier, trade, or regional placement that you want to feature on Pitches That Placed? Submit your pitch here and look for an email from us with a publishing date!

    Let’s see why this pitch worked:


    Let’s take a look at the actual pitch that placed: 


    Screen Shot 2023-04-17 at 8.37.28 PM 


    Our PR bestie explains why it worked:

    • “Data: This report was chock full of data and trends about consumer shopping behavior which we know journalists love."
    • "Timing: We started pitching this out under embargo ~2 weeks before it published, which gave journalists ample time to conduct interviews, if needed, and get their stories together ahead of the go-live date."
    • "Visuals: All of the data and findings were packaged in a beautifully designed report with corresponding visuals and infographics."

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