Learn how this pitch secured an embargo with Fashion Dive for a client's new State of eCommerce report.
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Let’s see why this pitch worked:
Let’s take a look at the actual pitch that placed:
Our PR bestie explains why it worked:
- “Data: This report was chock full of data and trends about consumer shopping behavior which we know journalists love."
- "Timing: We started pitching this out under embargo ~2 weeks before it published, which gave journalists ample time to conduct interviews, if needed, and get their stories together ahead of the go-live date."
- "Visuals: All of the data and findings were packaged in a beautifully designed report with corresponding visuals and infographics."
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