On this week’s Pitches That Placed, we’re highlighting a pitch that landed a placement in TechCrunch through OnePitch for an upcoming partnership announcement for a new product.

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Let’s see why this pitch worked:

Let’s take a look at the actual pitch that placed: 

Subject line: _____ and _____ Partner to Help Underserved SMBs Build Credit, Access Funding

Hi _____,

We are announcing the news below at the upcoming Collision Conference but would love to see if there's an opportunity to connect ahead of time or share the release draft with you.

_____ with _____ for Better SMB Lending, Credit Access

● _____ is launching a new feature for their users through a direct partnership with _____ to better inform business credit scoring in SMB/SME lending

● First-of-its-kind partnership between a fintech and a major credit reporting agency in an effort to make credit risk assessment more 'open'

● Many SMBs struggle to secure funding and growth capital needed to grow or stay in business due to lack of credit access and financial literacy when it comes to business finance (majority of credit-invisible SMBs are minority/POC-owned)

● Partnership aims to kickstart improved accuracy of credit risk assessment for Main Street businesses and key in a recessive economy

● 2021 saw record volume of new business registrations however, federal Covid relief funding has been fully exhausted

_____ is the flagship SMB credit platform by _____, an early stage Series A fintech backed by _____ Ventures and _____. _____ was launched in 2021 and over 50,000 small businesses have signed up to help manage and build their business credit.

Thanks in advance for the time,

Our PR bestie explains why it worked:

• “Closely tracked activity and engagement with the pitch email after sending through OnePitch platform (several opens and click activity from the TechCrunch reporter), interest was established with a quick reply after first send prior to official press release date"
  
• "Strategically timed follow-up efforts based on engagement with the initial pitch and leading up to the day of the announcement with our release."
• "Follow-up included specific context that was directly related to a big story that broke and well-covered headline that came out the same week, which was covered by the reporter herself and the broader tech industry; we also offered direct quotes and named source for the quote that we felt she would find valuable in her ongoing coverage to add more dimension to the unfolding story."

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From founders to announcements, we have all the tips you need for pitching TechCrunch. See more examples of pitches that landed on The TypeBar.

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