On this week’s Pitches That Placed, we’re highlighting a pitch that landed an exclusive in TechCrunch to propel the company's expansion of medical devices. Let’s see why this pitch worked:

Let’s take a look at the actual pitch that placed: 

Subject line: Exclusive for 11/1: Cybersecurity firm raises $25M to secure the world's 10 million medical devices

Hi _____,

I have an exclusive story for 11/1 that I wanted to run by you. Here's the gist:

--_____, a leading provider of cybersecurity for medical devices, will announce a $XXM Series B fund led by _____ and _____ Innovation on Nov. 1.

--With an average of 10-15 medical devices per patient bed, there are about 10-15 million medical devices in U.S. hospitals today, all of which pose a serious cybersecurity risk to patient safety, indicating an urgent need for security. 

--Spokespeople: Chief Security Strategist, _____, a seasoned industry executive with 30+ years of experience in the space and author of the only medical device cybersecurity textbook for engineers, as well as VP of Regulatory Strategy, _____, who was former cybersecurity program manager at the U.S. Food & Drug Administration (FDA).

--TechCrunch covered _____'s last raise in 2019. There has been a lot of regulatory movement from the FDA since then, which both spokespeople can discuss. 

May I share the release and set up an interview this week? Let me know if you'd like to consider this exclusive -thanks! 

Our PR bestie explains why it worked:

• “Pitch was direct and to the point, highlighting only any info the reporter would find relevant."
  
• “A clear 'why this matters' was stated."
• "Addressed previous coverage this client received in TechCrunch, which editors at the pub appreciate."

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________

From reports to partnership announcements, we have all the tips you need for pitching TechCrunch. See more examples of pitches that landed on The TypeBar.

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