On this week’s Pitches That Placed, we’re highlighting a pitch that landed a quote in a piece on Crunchbase for thoughts around the meat industry. Let’s see why this pitch worked:

Let’s take a look at the actual pitch that placed: 

Subject line: Fake meat in 2022 - commentary from VC

Hi _____,

I know you've previously met with _____, CEO and partner at _____, so I wanted to see if you had any stories planned about the future of fake meat. The industry had a tough year, but Lisa remains optimistic on the future of plant-based foods. See her perspective below:

“I remain bullish when it comes to the plant-based industry. Some of the issues we’re seeing in the industry stem from the early versions of plant-based meat that have earned a reputation for being unhealthy. But products are evolving to have clean ingredients while improving on taste and texture. As companies continue to innovate in the plant-based food space, we expect to see a short, recognizable ingredient list that meets consumer expectations of being healthy, sustainable, and tasty. We expect consumer adoption to continue to rise as their options expand.”

Interested?

X

Our PR bestie explains why it worked:

• “Previous relationship + timely follow-ups: We had already established a relationship with Keerthi a few weeks prior, and we happened to follow up with this new pitch when she was writing an article that was relevant to our latest pitch.”
• “Included a unique POV: Instead of just mentioning that our client could speak to trends, we provided a direct quote with more insight about the trend to help give the reporter a clear idea of what our client's unique perspective was.”
• “Short and sweet: This pitch consisted of two short paragraphs and got to the point quickly.”

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________

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