On this week’s Pitches That Placed, we’re highlighting a pitch that landed coverage in Forbes for an announcement of a  brand new flight route out of JFK. Let’s see why this pitch worked:

Let’s take a look at the actual pitch that placed: 

Subject line: JFK nonstop to Boise this summer share

Hi ____ -

I hope you have been well! I wanted to flag for you some big news from Boise for NYC residents such as yourself. The airport is getting its first nonstop service from a New York City airport. JetBlue is starting nonstop flights on July 2 from JFK running four flights a week (see release here). It will also be Boise Airport’s longest flight and furthest to the east. 

 We know that travelers have been looking for more lesser-known under-the-radar places that have an outdoor component and Boise really is just that. I’ve included a few proof points below my signature that might help to make a case for summer travel consideration, especially for New Yorkers who want to get out to some place new. Also please see the latest new developments release here.

 Might you have a spot to fit this news into anything you are working on or might in the coming weeks? Any social sharing is also encouraged (@visitboise on Instagram; @BoiseCVB on Twitter). 

 Best,

Our PR bestie explains why it worked:

• “Timely and part of a larger trend of airlines increasing service to smaller cities.”
• “Newsworthy topic of the ‘first ever’ nonstop from the NYC market.” 
• “Destination is lesser known and outdoorsy for New Yorkers to explore easily.”

________

Want more tips for pitching Forbes? See more insights on pitching journalists at Forbes on The TypeBar.

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