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    Pitches That Placed: How to Pitch Destinations to Farm Flavor

    On this week’s Pitches That Placed, we’re highlighting a pitch that landed coverage in Farm Flavor that positions Coastal Mississippi as a destination with trend-setting expert Chefs and quality dining experiences. Let’s see why this pitch worked:

    Let’s take a look at the actual pitch that placed: 

    Subject line: Mushroom Foraging Expert Tips/Coastal Miss. 

    Hi _____ – Good morning! From Coastal Mississippi, I wanted to get your thoughts on a story idea around mushroom foraging. 

    There are a number of top Chefs in the region that are big on foraging mushrooms and using them in their dishes. They could serve as experts for a piece on how to do this on your own, how best to prepare mushrooms and the health benefits of using foraged items. 

    I’ve included below my signature a Q&A example from James Beard nominated Chef _____ of _____ as well as his bio. 

    While nationally under the radar, Coastal Mississippi has a bustling culinary scene both influenced by the seafood industry (producing 69% of the nation’s domestic shrimp) which has brought in a “gumbo” of cultures from Vietnamese to Croatian as well as top Chefs that are redefining what southern fare really is. 

    Any interest in pitching to any of your outlets?

    Thanks for your consideration!


    Our PR bestie explains why it worked:

    • Pitch was specific to a trending culinary topic and more how to for consumers.”
    • “Included an already packaged expert with a sample Q&A that made it easy for the writer to pitch an editor.”
    • “The destination is lesser known and under the radar.”




    Want more tips for pitching travel? See more insights on pitching journalists at ShermansTravel on The TypeBar.

    Do you have a pitch that landed your client exceptional coverage that you want to highlight? Email us at with your pitch and 3-5 reasons why you believe it worked.

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