On this week’s Pitches That Placed, we are highlighting an intro to thought leaders in the NFTs that led to coverage in Digiday. For reference, Digiday “takes a global view of the media and marketing industries and confronts the truths in technology’s disruption of these industries.” Let’s see why this pitch worked:

Let’s take a look at the actual pitch that placed: 

Subject line: META, and NFTs Oh My! - Following Up

Hi ____ -

It was great catching up with you this week. I wanted to follow up with you as I know you are working on a few stories around the NFTs and the metaverse. With news around NFT’s taking shape and flooding news feeds i.e. Gizmodo, Forbes and Crain’s Detroit Business.

I have a client, [CLIENT NAME], an analyst with [CLIENT NAME], a digital agency focused on using innovative strategies and digital experiences that have helped brands like Home Depot, HBO Max, American Cancer Society, etc. capture opportunities and solve problems.

[CLIENT NAME] is doing some amazing work around NFT’s (they have a virtual event slated for next week to educate on the topic, HERE) but they also have a wealth of knowledge on the subject that I know would be valuable for your audience and your upcoming content needs. I am happy to set up time with you to talk with them or answer any questions you may have via email.

Let me know what you need. Here to help and I look forward to your response.

Our PR bestie explains why it worked:

• “Relationships matter.”
• “If there is anything I’ve learned in my time as a PR professional, you MUST create relationships with the media AND treat them like people.”
• “I always try to use a quirky headline (where appropriate) and I always ask them what they need and let them know I am here to help them with what they are working on.”
• “I keep my pitches as short as I can.”
• “I also knew this reporter was working on upcoming content that spoke to what my client focused on, so I catered my pitch to meet her needs.”

________

Do you have a pitch that landed your client exceptional coverage that you want to highlight? Email us at info@onepitch.co with your pitch and 3-5 reasons why you believe it worked.

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