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    Pitches That Placed: How to Pitch Reports to TechCrunch

    On this week’s Pitches That Placed, we’re highlighting a pitch that landed an exclusive in TechCrunch for a brand new report on early-to-late-stage startups. Let’s see why this pitch worked:

    Let’s take a look at the actual pitch that placed: 

    Subject line: {First Look} [company name] Data for you

    Hi _____-

    As discussed at the _____ event, I am giving you the first look  / exclusive of a new report coming from Capchase (attached). 

    Let me know what you think after reviewing it and if this is something we can work on together. 




    Multiple factors are the cause of inflation and an increase in interest rates has increased the hurdles for any investment. The only data that has been studied is from public tech companies, but they are not a representative sample for understanding early-to late-stage startups.

    We are changing that through the _____ report. To perform this analysis, _____ took data from August - December 2021 (what we describe as pre-downturn) and compared it with data from April - August 2022 (what we refer to as post-downturn in our discussions).

    _____ analyzed 500 companies - 64% VC-backed / 36% bootstrapped / 75% North American and 25% European.

    The overall data insights included in the attached with explanations + insights

    - Company growth

    - The shift of expenses

    - Unit economics

    - Company runway


    Our PR bestie explains why it worked:

    • “Timing is everything. When this story was published, the news cycle was centered around big tech company layoffs but no one was analyzing or talking about layoffs in the startup world because it's nearly impossible to capture that data.”
    • “Even VCs who have 100+ portfolio companies were not actively sharing this data and we saw an opportunity to look into 500 SaaS companies that have secured financing from _____. The findings were 100% contrarian to the public sector.”
    • “The findings showcased company growth from startups all over the world who ignored the advice of laying off staff in sales and marketing. The analysis captured bootstrapped and VC funding companies who decided to retain these departments to retain customers vs. finding new ones.”




    Want more tips for pitching TechCrunch? See more examples of pitches that landed on The TypeBar.

    Do you have a pitch that landed your client exceptional coverage that you want to highlight? Email us at with your pitch and 3-5 reasons why you believe it worked.

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