--- title: "Pitches That Placed: How to Pitch TechCrunch - Blog" description: Learn how a well-crafted pitch landed a feature in TechCrunch and discover key tips for successful media outreach in the tech industry. Read more! image: https://blog.onepitch.co/hubfs/PtP-%20TechCrunch.jpg --- [![OnePitch](https://blog.onepitch.co/hubfs/raw_assets/public/OnePitch_May2025/images/onepitch-logo-black.svg "OnePitch")](https://onepitch.co/) - [Product](https://onepitch.co/product-features/overview/) - Media Lists - [MFY Media Lists](https://onepitch.co/media-lists/build) - [DFY Media Lists](https://onepitch.co/media-lists/dfy-media-list-submit/) - Resources - [AI Tools Hub](https://ai-hub.onepitch.co/) - [Contact](https://onepitch.co/contact-us/support) ## Pitches That Placed: How to Pitch TechCrunch ![Pitches That Placed: How to Pitch TechCrunch](https://blog.onepitch.co/hubfs/PtP-%20TechCrunch.jpg) [Pitch Tips](https://blog.onepitch.co/tag/pitch-tips) On this week's Pitches That Placed (PtP), we are spotlighting a product announcement pitch that not only landed a **[feature in TechCrunch](https://techcrunch.com/2021/12/13/german-bionic-debuts-a-new-exoskeleton-with-upper-and-lower-body-assistance/)**, but was also included in a **[roundup piece](https://techcrunch.com/2021/12/16/every-day-is-boxing-day/)** three days later. On a good month, TechCrunch garners around 20 million readers digitally with their main focus being "breaking technology news, opinions, and analysis on tech companies from around the world." Let's dive into this pitch and see why it worked. #### **Let’s take a look at the actual pitch that placed: ** *Subject line: EMBARGO: Exoskeleton developer to announce 5th generation power suit - \_\_\_\_\_\_\[company name\]* *Hi \_\_\_\_\_,* *As someone who's covered the likes of \_\_\_\_\_\[competitor\], I thought you'd be interested in checking out the latest exoskeleton technology from \_\_\_\_\_\[company name\]. On Dec. 13, \_\_\_\_\_\[company name\], developer of the world’s only fully connected exoskeleton for industrial use will announce the latest generation of their award-winning Cray X smart power suit, which has been used by teams from Ikea and BMW. The power suit will be available worldwide in 2022 to improve warehouse safety at a time when folks in the supply chain industry are under extreme pressure. * *A few highlights of the 5th generation power suit’s capabilities include:* - - *66 lbs of support per lifting movement to protect the lower back against excessive strain for warehouse workers* - *Added walking assistance* - *IP54 Waterproofing* - *40V battery and completely revamped energy management systems* *Are you interested in taking a look at the announcement under embargo? If so, I can share the press release and arrange an interview with the founder and CEO \_\_\_\_\_\[name\].* *P.S. \_\_\_\_\_\[company name\] will also be attending CES. I filled out your form via TechCrunch and would love to set up some time for you to speak with the team and see a demo either in person, or virtually.* *Thanks, * *\*Note: we did follow up once after the initial pitch*   #### **Our PR bestie explains why it worked:** - "Referenced big-name customers." - "Used bullet point format to list out solid numbers that support how this product is different." - "Personalized - called out some related coverage at the top and that we know this reporter is attending CES at the end (based on information they shared on Twitter). We also called this out the right way, by filling out the form the reporter had shared via Twitter (however, this conversation did not lead to a meeting at CES)."   \_\_\_\_\_\_\_\_   Do you have a pitch that landed your client exceptional coverage that you want to highlight? Email us at **[info@onepitch.co](mailto:info@onepitch.co)** with your pitch and 3-5 reasons why you believe it worked. Check out more resources for **[pitching journalists at TechCrunch](https://blog.onepitch.co/hs-search-results?term=TechCrunch&type=SITE_PAGE&type=BLOG_POST&type=LISTING_PAGE)** on The TypeBar. Also, fill out the form below to sign up for our newsletter to receive monthly updates with all of the new Pitches That Placed blogs and additional resources. ### Want more blogs like this? Fill out the form below to subscribe to our newsletter and receive weekly emails with the top blogs from The TypeBar! #### The OnePitch Tea Get made-for-you media lists, interviews with amazing journalists from our podcast and live feedback sessions, and event opportunities with our Pitch Posse—everything you need to pitch smarter. #### Follow us Connect with us on social media [In](https://www.instagram.com/onepitchsaas/) [X](https://twitter.com/onepitchsaas/) [Li](https://www.linkedin.com/company/onepitchsaas/) [Tt](https://www.tiktok.com/@onepitch_saas/) [Yt](https://www.youtube.com/channel/UCyFUQD_FX-_VhtQNlen79fg/) #### Related topics [Roundups](https://blog.onepitch.co/tag/roundups) [Pitch Tips](https://blog.onepitch.co/tag/pitch-tips) - Feb 27, 2025 ##### [8 Journalists to Watch for International Women's Day](https://onepitch-3865253.hs-sites.com/the-onepitch/8-journalists-to-watch-for-international-womens-day-0-1) Feb 27,As International Women’s Day approaches in March, it’s the perfect time to spotlight the... [Roundups](https://blog.onepitch.co/tag/roundups) [Pitch Tips](https://blog.onepitch.co/tag/pitch-tips) - Feb 27, 2025 ##### [8 Journalists to Watch for International Women's Day](https://onepitch-3865253.hs-sites.com/the-onepitch/8-journalists-to-watch-for-international-womens-day-0-1-0-0) Feb 27,As International Women’s Day approaches in March, it’s the perfect time to spotlight the... [Roundups](https://blog.onepitch.co/tag/roundups) [Pitch Tips](https://blog.onepitch.co/tag/pitch-tips) - Feb 27, 2025 ##### [8 Journalists to Watch for International Women's Day](https://onepitch-3865253.hs-sites.com/the-onepitch/8-journalists-to-watch-for-international-womens-day-0-0-0) Feb 27,As International Women’s Day approaches in March, it’s the perfect time to spotlight the... 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