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    Pitches That Placed: How to Pitch The Wall Street Journal

    Pitches That Placed (PtP) is a brand new blog series where our OnePitch besties and PR fans share their most successful pitches and bring greater transparency to our murky industry. This week’s pitch resulted in a feature in The Wall Street Journal (WSJ), and we are going in-depth with the reasons why it placed. FYI: The WSJ has an audience of 42 million digital readers per month who “seek the news and information critical to their business and personal lives.”

    Let’s take a look at the actual pitch that placed: 

    Subject line: EXCLUSIVE? Climate tech platform ____ raises ____  with participation from key investor

    Hi ____ -

    I want to offer you an exclusive— ____  will soon announce its $____  funding round led by a monumental investor making a first-of-its-kind contribution. I'm not at liberty to say who the investor is at this moment, but will be able to soon and share that with you—it's a major company that will definitely capture your and your audience's attention and make a splash in the climate finance/clean energy space.

    ____ , CEO and Founder of ____ , is actually in NYC tomorrow, so I'm wondering if you would like to meet him in the morning for breakfast or coffee to fill you in on everything about ____ and what is to come. When greenlit to provide the investor name (it could be as soon as tomorrow) I will provide that to you with all accompanying details, and set up a follow up call if needed.

    Sorry for the short notice, but what do you think—are you available?

    Thanks a lot!


    Our PR bestie explains why it worked:

    • “The pitch was straight-to-the-point first six words of the pitch.”
    • “I hyped up the investor, knowing I’d be able to back it up.”
    • “I suggested the in-person briefing was simply the most convenient way to exchange information at that time, and made it clear that I would follow up ASAP with more pertinent details afterwards.”




    Do you have a pitch that landed your client exceptional coverage that you want to highlight? Email us at with your pitch and 3-5 reasons why you believe it worked.

    Also, fill out the form below to sign up for our newsletter to receive monthly updates with all of the new Pitches That Placed blogs and additional resources.

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