This pitch landed a company feature in The New York Times and positioned itself as a leader in the ergonomic workspace.

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Let’s see why this pitch worked:

Let’s take a look at the actual pitch that placed: 

Subject line: Weary of Snarls, _____ Pivots to Domestic Sourcing, Opens $4M Plant in Rochester NY

Our PR bestie explains why it worked:

• The pitch was timely. Many US businesses, both small and large, were facing significant challenges due to global supply chain issues as a result of the pandemic.
•  I did my research. The New York Times has a staff of nearly 6,000, but through research and persistence, I was able to identify the right reporter/editor.  
• Great soundbites. My client is a passionate, outspoken entrepreneur who not only provided good insight into the challenges of US small businesses but also provided colorful soundbites that caught the reporter’s attention and brought the story to life.
  

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From an agency reporter to senior editors, learn how to pitch journalists on #CoffeeWithAJournalist. See more examples of pitches that landed on The TypeBar.

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