Way to go: you’re an ace in the PR world (a PRo) and are being considered as a contributor to OnePitch! Our blog, the TypeBar, is one of the fastest-growing PR blogs with over 15,000 views each month.
Please read below to learn more about what it means to be a contributor on OnePitch and clarify any questions you may have about the types of blogs we seek. Looking forward to featuring your brilliant thoughts soon!
Guidelines
Successful blogs on The TypeBar are comprehensive, backed by numbers and experts, and provide an interesting take on something in the world of PR. Our blog focuses on educating our audience, consisting of PR pros, communications, and marketing professionals. We are open to any ideas relating to the PR world that contain the following elements:
1.) We don’t adhere to a strict word count policy, but 800 words or more is preferred.
2.) We only accept original articles that have not been posted elsewhere.
3.) Correct attribution of stats, quotes, and images is expected. Please note: All data should be relevant and should have originated in the last two years.
4.) Link one or two other OnePitch blogs in your piece. For example, if you’re writing an article on how to utilize podcasts in your public relations efforts, you can link to the Public Relations pillar and our blog on the ways to find the right journalists to pitch.
5.) Link to two external sources in your piece. These can be other sources that affirm or further explain an idea in your article. Note: Image links do not count toward these two.
6.) Please include no more than one link to your brand or company website in the body of the piece.
7.) Any use of profane language and slang will not be accepted within blogs. And: no dissing of anyone or any products. OnePitch is a positive place.
What We Write About
Here are our editorial buckets to guide your topics:
1.) Educational Posts: These posts break down topics or tactics about PR, pitching, and media relations. Here are a few examples:
What’s Public Relations and Why Does It Matter?
The Three Main Objectives of Media Relations
Earned Media vs. Owned Media vs. Paid Media
2.) Tips & Tricks Posts: These posts highlight tactics around PR, pitching, and media relations. Here are a few examples:
Pitches That Placed: How to Pitch Local News
3 Tactics for Leveraging Podcasts for Public Relations
The Five P’s of Becoming a Trusted PR Advisor
3.) Trend Pieces: These pieces focus on a current trend happening in the PR world. Here are a few examples:
We Walk the Line: Ethics, Brand Reputation, and the Value of Communications
PR 101: Media Relations During COVID
Coronavirus: Tips When Pitching Journalists
Being a OnePitch Contributor
As a contributor to The TypeBar, you’re given a place to showcase your thoughts, tips, tricks, and insights to thousands of PR professionals each week.
We push for stories that are different, offer a unique take, and/or give insight into a topic that shatters current ways of working for a more productive future. We believe that everyone works better together, that total transparency is the core of relationships within the PR industry, and that being a reliable resource for PR and communications professionals is most valuable. See our values HERE. You should be on board with our values and what we’re building at OnePitch as one of our contributors.
We give our contributors a free account to OnePitch, swag via mail (which is pretty cool!), and invites to events (online or in person) to show our appreciation.
Friendly Reminders
- The OnePitch team has the right to edit, adapt, and alter your guest post as we see fit now and also in the future.
- OnePitch reserves the right to link to any OnePitch forms, eBooks, and guides within all content posted to the OnePitch blog including guest blogs.
- The OnePitch team reserves the right to mention the blog author’s name and company across all of OnePitch’s social channels and email marketing initiatives.
Submitting Your Blog to OnePitch
1.) Format your post accordingly:
- Please include your headshot of choice at the bottom of your post.
- As we said above, we don’t have a strict word count but it is preferred that blogs are no less than 800 words.
- Headers should be in H1, sub-headers should be in H2, and all body text should be in paragraph format.
- All headers and sub-headers should be bolded.
- Utilize bulleted and numbered lists to break up text and expand points, if applicable. Note: numbered posts should be formatted as number, period, parenthesis.
- Include a minimum of 1 image, embed, screenshot, etc. Please give attribution under each image as “Image Source” and hyperlink this phrase with the place you found the image.
2.) Submitting your blog to OnePitch:
If your blog is a good fit for our audience and current content strategy, you will be notified of your publishing date within one week of submitting. Please note for publishing dates that the OnePitch team plans our content schedule in advance, meaning we are working 2-3 months ahead of schedule.
If you have any questions, feel free to contact us at info@onepitch.co.
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