National Tequila Day (July 24) is just around the corner, and for beverage brands, bars, and restaurants, it’s a prime opportunity to land buzzworthy press.

Whether you’re launching a limited-edition tequila, hosting a spirited event, or crafting an inventive agave-based cocktail, timing your pitch to hit the inboxes of the right journalists can make all the difference. To help you get ahead, we’ve rounded up five beverage writers who consistently cover spirits, cocktails, and holiday tie-ins—making them ideal contacts for your National Tequila Day story.

P.S. You can download the whole list of 30+ journalists on OnePitch by creating an account here! Not ready to start using OnePitch? Join our Slack Community with thousands of publicists and PR professionals for only $15 a month. Apply to join here.

1 -  Martín (Marty) Caballero, BevNet

Role: Managing Editor
About: Martín Caballero is a journalist covering the non-alcoholic beverage industry for BevNET, where he reports on product innovation, market trends, and emerging brands. A graduate of Boston University, Martín’s bylines have also appeared in USA Today, The Boston Globe, and The Boston Herald. If you work with a non-alcoholic tequila or tequila alternative, he’s someone to know.

Recent or Relevant Coverage: Reviews: Spindrift SODA, S. Pellegrino CIAO!, Not Beer, Shonen

Socials: LinkedIn

Location: Boston, MA

Want to know the best way to pitch Marty? Download his pitch guide here. 

2 - Betsy Andrews, Food & Wine

Role: Contributing Editor

About: Betsy Andrews is an award-winning journalist and poet with over two decades of experience covering food, wine, spirits, the environment, and adventure travel. She’s a contributing editor at Food & Wine, Eating Well, and SevenFifty Daily, with bylines in Condé Nast Traveler, WSJ, Travel & Leisure, Liquor.com, and more. A James Beard and IACP award nominee, she is also the author of the poetry collections New Jersey and The Bottom.

Recent or Relevant Coverage: 7 Spicy Cocktails to Add Some Heat to Happy Hour

Socials: LinkedIn, Instagram

Location: Brooklyn, NY

Looking for a list of 30+ writers to pitch for National Tequila Day?

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3 - Jeremy Repanich, Robb Report

Role: Restaurants, Wine & Spirits Editor
About: Jeremy Repanich is Robb Report’s Restaurants, Wine & Spirits editor. He joined the magazine after stints at Good, Playboy, and multiple publications at Time Inc. His writing has also appeared in Vice, Deadspin, Esquire, GQ, Sports Illustrated, Outside, Wired and more. Prior to becoming a journalist, he worked for Microsoft and the dearly departed Seattle Sonics, and is an alum of the University of Washington and Northwestern University.

Recent or Relevant Coverage: The 17 Best Tequila Cocktails to Make at Home

Socials: Instagram

Location: Los Angeles, CA

4 - Kirk Miller, InsideHook

Role: Senior Lifestyle Editor
About: Kirk Miller is the Senior Lifestyle Editor at InsideHook, where he’s spent over a decade covering drinks, tech, travel, and culture. A New York-based journalist with a career spanning 20+ years, Kirk has held editorial roles at Rolling Stone, Stuff, and Metromix New York, where he first dove deep into the world of cocktails and spirits. His work has also appeared in Time Out, Spin, Maxim, and Entertainment Weekly. A University of Michigan alum, he began his writing career interviewing bands for The Michigan Daily—a gig he still says beats any PoliSci job.

Recent or Relevant Coverage: The 50 Best Bottles of Tequila for Cinco de Mayo

Socials: Instagram

Location: Brooklyn, NY

Want to know the best way to pitch Kirk? Download his pitch guide here. 

5 - M. Carrie Allan, Washington Post

Role: Freelance
About: M. Carrie Allan is a freelance cocktails and spirits columnist for The Washington Post and an aspiring professional Negroni drinker. She lives outside of Washington, D.C., with her husband Tim Carman (a food writer), and their beagle (a food eater).

Recent or Relevant Coverage: How celebrity tequilas are changing the very nature of tequila

Socials: X

Location: Washington, D.C.

Don't forget: if you want to see a larger list of journalists like these one, click here to get the list for free on OnePitch!

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